Targeted advertiser Long-standing local publication serving the Mid Atlantic region with a focused audience of new home shoppers, presenting opportunities for real estate advertisers seeking highly relevant placement in a niche market.

Integrated media Operates multiple digital assets (newhomesguide.com, newcondominiumguide.com) and leverages tech such as AppNexus, Amazon Advertising, Salesforce Audience Studio and Pinterest, enabling cross-channel advertising campaigns and audience retargeting.

Scale potential Revenue in the mid tens of millions with a small team indicates high monetization per head; potential to upsell premium listings, sponsorships, and enhanced digital solutions to increase ARPU.

Market position Unique focus on new home and condo shoppers in the Washington, D.C. market for over 35 years positions the company as a trusted local authority, offering partnerships with builders, developers, and related service providers.

Growth opportunities Opportunity to expand programmatic and data-driven advertising using existing tech stack; potential product expansions around targeted lead generation, market insights, and co-marketing with homebuilders and real estate platforms.