Insights

Grant-funded growth New Incentives has recently secured multi-million dollar funding from GiveWell, signaling strong donor confidence and potential for scaled program expansion. Sales opportunities exist to align partner funding strategies, co-branded initiatives, or complementary grants with similar philanthropic networks.

Public health focus The organization targets vaccination uptake in northern Nigeria, a region with low immunization rates. There is potential to explore partnerships with healthcare providers, NGOs, and governmental bodies seeking to bolster immunization programs, supply chain efficiency, or behavior-change campaigns.

Tech-enabled ops Current tech stack includes AWS, Webflow, SendGrid, Xero, and data tools like IBM SPSS, indicating a tech-forward operation. Upsell opportunities exist for data analytics outsourcing, donor CRM enhancements, marketing automation, and cloud-based impact measurement services.

Governance and leadership Key personnel changes and leadership movement (Ward Head of Baburi departure noted) suggest opportunities to engage in executive-level conversations about program governance, risk management, and scalable governance frameworks for expansion into additional areas or regions.

Strategic partnerships Active engagement with GiveWell and alignment with GiveWell grants implies receptiveness to collaborations with similar high-impact funders, researchers, and other top charities. Sales outreach could target joint ventures, shared evaluation studies, and multi-stakeholder funding models.

Similar companies to New Incentives

New Incentives Tech Stack

New Incentives uses 8 technology products and services including Xero, Visual Website Optimizer, iCIMS, and more. Explore New Incentives's tech stack below.

New Incentives's Email Address Formats

New Incentives uses at least 2 email formats:
New Incentives Email FormatsExamplePercentage
First.Last@newincentives.orgJohn.Doe@newincentives.org
73%
First@newincentives.orgJohn@newincentives.org
27%

Frequently Asked Questions

What is New Incentives's official website and social media links?

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New Incentives's official website is newincentives.org and has social profiles on LinkedIn.

How much revenue does New Incentives generate?

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As of October 2026, New Incentives's annual revenue is estimated to be $25M - $50M.

What is New Incentives's NAICS code?

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New Incentives's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does New Incentives have currently?

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As of October 2026, New Incentives has approximately 712 employees across 4 continents, including Africa, North America and Asia. Key team members include Co-Founder, Board Chair: P. S., Human Resources Director: K. Z. and Director Of Operations: M. B. S. Explore New Incentives's employee directory with LeadIQ.

What industry does New Incentives belong to?

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New Incentives operates in the Non-profit Organizations industry.

What technology does New Incentives use?

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New Incentives's tech stack includes Xero, Visual Website Optimizer, iCIMS, Amazon Web Services, SendGrid, IBM SPSS, Webflow and Vimeo.

What is New Incentives's email format?

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New Incentives's email format typically follows the pattern of First.Last@newincentives.org. Find more New Incentives email formats with LeadIQ.

How much funding has New Incentives raised to date?

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As of October 2026, New Incentives has raised $8.5M in funding. The last funding round occurred on Dec 31, 2017.

When was New Incentives founded?

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New Incentives was founded in 2011.
New Incentives logo

New Incentives

Non-profit OrganizationsCalifornia, United States501-1000 Employees

New Incentives is a non-profit organization based in Covina, California. It is recognized by GiveWell as a top charity and aims to maximize impact per dollar donated. The organization provides small cash incentives, totaling about US$11, to caregivers to encourage vaccination of their infants against deadly, preventable diseases. Its program operates in northern Nigeria, a region with one of the lowest childhood vaccination rates in the world.

The organization operates as a mid-sized nonprofit and concentrates its field activities in northern Nigeria to support routine immunization through caregiver cash incentives. In December 2025, a Ward Head of Baburi left the organization, with other field staff continuing outreach in villages south of Kano to address misinformation.

Section iconCompany Overview

NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
2011
Employees
501-1000

Section iconFunding & Financials

  • $8.5M

    New Incentives has raised a total of $8.5M of funding over 5 rounds. Their latest funding round was raised on Dec 31, 2017 as a Series A.

  • $25M - $50M

    New Incentives's revenue is estimated to be in the range of $25M - $50M

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