New Incentives Email Format
Non-profit OrganizationsCalifornia, United States501-1000 Employees
New Incentives is a non-profit organization based in Covina, California. It is recognized by GiveWell as a top charity and aims to maximize impact per dollar donated. The organization provides small cash incentives, totaling about US$11, to caregivers to encourage vaccination of their infants against deadly, preventable diseases. Its program operates in northern Nigeria, a region with one of the lowest childhood vaccination rates in the world. The organization operates as a mid-sized nonprofit and concentrates its field activities in northern Nigeria to support routine immunization through caregiver cash incentives. In December 2025, a Ward Head of Baburi left the organization, with other field staff continuing outreach in villages south of Kano to address misinformation.