Strategic Partnerships New Jersey Devils have recently established partnerships with organizations like Kean University, Lightpath, Hockey in New Jersey, and RWJBarnabas Health. Leveraging these alliances can open doors for collaborative sales efforts and networking opportunities.

Digital Engagement With live streaming of games and content available on platforms like newjerseydevils.com and promotional partnerships with MSG Networks, there is potential for digital marketing and sponsorship sales targeting engaged fans both locally and globally.

Community Reach The annual RWJBarnabas Health “Running with the Devils” event, along with partnerships for youth hockey summer camps, reflects a strong community presence. This presents opportunities for localized marketing and sponsorships targeting families and health-conscious individuals.

Premium Sports Arena Operating from the state-of-the-art Prudential Center in downtown Newark, the New Jersey Devils have access to a premium venue for hosting events, conferences, and sponsor activations. Capitalizing on this setting can drive corporate partnerships and event sales.

Market Differentiation In a competitive market with similar NHL teams like the Philadelphia Flyers and Chicago Blackhawks, finding unique selling propositions based on the Devils' achievements, history, and community involvement can help attract sponsors and advertisers seeking distinct branding opportunities.