Insights

B Corporation Certified B Corporation signals strong governance and sustainability ethics, which can be leveraged to win SaaS and open source clients prioritizing responsible partnerships and vendor trust.

Growth Readiness Revenue range and small team size suggest New Kind can be a flexible partner for fast-growing B2B tech brands seeking intimate, highly customized positioning and messaging without large agency overhead.

Niche Focus Specialization in B2B tech, SaaS, and open source creates a tight ICP; sales opportunities likely with startups and mid-market companies looking to articulate distinctive value in crowded markets.

Launch Capability With a rapid Positioning Accelerator service, there is a clear upsell path for clients needing quick, impact-driven messaging builds aligned to product launches and go-to-market campaigns.

Digital Stack Technology footprint including WordPress, Shopify, and marketing tools indicates capabilities to support clients across content, commerce, and demand-gen initiatives, enabling cross-sell of strategy with execution.

Similar companies to New Kind

New Kind Tech Stack

New Kind uses 8 technology products and services including Hotjar, WordPress, Osano, and more. Explore New Kind's tech stack below.

New Kind's Email Address Formats

New Kind uses at least 2 email formats:
New Kind Email FormatsExamplePercentage
First@newkind.comJohn@newkind.com
60%
Last@newkind.comDoe@newkind.com
40%

Frequently Asked Questions

What is New Kind's phone number?

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You can contact New Kind's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New Kind's official website and social media links?

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New Kind's official website is newkind.com and has social profiles on LinkedIn.

How much revenue does New Kind generate?

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As of September 2026, New Kind's annual revenue is estimated to be $1M - $10M.

What is New Kind's NAICS code?

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New Kind's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does New Kind have currently?

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As of September 2026, New Kind has approximately 4 employees across 2 continents, including North America and Europe. Key team members include Senior Relationship Manager: D. S. and Board Member: M. M. Explore New Kind's employee directory with LeadIQ.

What industry does New Kind belong to?

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New Kind operates in the Marketing Services industry.

What technology does New Kind use?

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New Kind's tech stack includes Hotjar, WordPress, Osano, Shopify, Google Workspace, Mailchimp, WP Engine and 1Password.

What is New Kind's email format?

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New Kind's email format typically follows the pattern of First@newkind.com. Find more New Kind email formats with LeadIQ.

When was New Kind founded?

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New Kind was founded in 2009.
New Kind logo

New Kind

Marketing ServicesNorth Carolina, United States2-10 Employees

New Kind is a Raleigh, North Carolina-based brand strategy and marketing firm serving primarily B2B technology companies, with a focus on SaaS and open-source software. It helps clients define their positioning, articulate value, and accelerate growth by aligning messaging with market needs. The company translates complex technology offerings into a clear competitive advantage by speaking the language of its target customers.

Its services span market positioning strategy, brand storytelling and messaging architecture, visual and verbal identity, and company and product naming, along with a rapid-positioning program called Positioning Accelerator. New Kind operates as a small, specialized firm in the marketing services space and holds certified B Corporation status.

Section iconCompany Overview

Phone number
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2009
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    New Kind's revenue is estimated to be in the range of $1M - $10M

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