Multi-banner Reach Leverage New Look Vision Group’s four national banners (New Look Eyewear, Vogue Optical, Greiche & Scaff, IRIS) plus its extensive 376-store network to cross-sell lens care, exams, and accessories across diverse regional markets in Eastern Canada and the Atlantic provinces.

AI Enabled Care Explore AI-driven ocular screening tools and remote eye health analytics through partnerships or reseller arrangements with the group’s DIAGNOS collaboration and IRIS-ai initiatives to offer enhanced preventative care services and premium eye health products.

Clinical Scale Position solutions around the group’s large optometrist and ophthalmologist network (hundreds of clinicians across banners) to offer bundled eye exams, contact lens programs, and continuing education or compliance services for clinics and stores.

Ecom & Lab Synergy Target integration opportunities across the Ville St-Laurent and Charlottetown labs with the banners’ stores to optimize lens processing, turnaround times, and exclusive product lines for faster, higher-margin sales.

Healthcare Alignment Align with the Guardian Angels and LookSecure initiatives to offer corporate eyewear safety programs and health-focused eyewear bundles for businesses, tapping into employer-sponsored benefits and occupational health channels.