Insights

Expanding Market Presence With a diverse portfolio of retail banners across major regions in Quebec and Atlantic Canada, New Look Vision Group presents significant sales opportunities through regional-focused marketing and personalized service offerings targeted at mid-age and mature customers seeking quality and trendy eyewear.

Innovation Driven The group's recent launch of AI-powered tools like IRIS-ai and collaborations with health tech companies indicate a strong focus on integrating advanced technology into eye care, providing opportunities to upsell innovative eye health solutions and digital services to clinics and consumers.

Strategic Acquisitions The company's expansion into the U.S. market via the Edward Beiner acquisition highlights growth potential; leveraging these acquisitions to broaden product lines and regional reach can open new sales channels and enhance competitive positioning.

Service & Product Diversification Offering a mix of fashion eyewear, clinical eye care, and safety glasses across various banners creates cross-selling opportunities, especially with corporate clients and healthcare providers who seek comprehensive eye care solutions and protective eyewear.

Technology Adoption The company's utilization of e-commerce platforms built on Magento, along with digital tools like Google Tag Manager and Twilio, enables targeted online marketing and direct engagement strategies to increase sales conversions and expand digital outreach to new customer segments.

New Look Vision Group Tech Stack

New Look Vision Group uses 8 technology products and services including Magento, Google Fonts API, Twilio, and more. Explore New Look Vision Group's tech stack below.

  • Magento
    E-commerce
  • Google Fonts API
    Font Scripts
  • Twilio
    IT Infrastructure
  • Underscore.js
    Javascript Libraries
  • Adobe Campaign
    Marketing Automation
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

New Look Vision Group's Email Address Formats

New Look Vision Group uses at least 1 format(s):
New Look Vision Group Email FormatsExamplePercentage
First.Last@newlookvision.caJohn.Doe@newlookvision.ca
50%
First.Last@newlookvision.caJohn.Doe@newlookvision.ca
50%

Frequently Asked Questions

Where is New Look Vision Group's headquarters located?

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New Look Vision Group's main headquarters is located at 1 Place Ville-marie Montréal, Quebec h3b 3p2 Canada. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is New Look Vision Group's official website and social media links?

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New Look Vision Group's official website is newlookvision.ca and has social profiles on LinkedIn.

What is New Look Vision Group's NAICS code?

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New Look Vision Group's NAICS code is 44-45 - Retail Trade.

How many employees does New Look Vision Group have currently?

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As of March 2026, New Look Vision Group has approximately 185 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: J. S.Vice President Information Technology: E. P.Vice President Legal Affairs: M. F.. Explore New Look Vision Group's employee directory with LeadIQ.

What industry does New Look Vision Group belong to?

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New Look Vision Group operates in the Retail industry.

What technology does New Look Vision Group use?

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New Look Vision Group's tech stack includes MagentoGoogle Fonts APITwilioUnderscore.jsAdobe CampaignPHPGoogle Tag ManagerBootstrap.

What is New Look Vision Group's email format?

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New Look Vision Group's email format typically follows the pattern of First.Last@newlookvision.ca. Find more New Look Vision Group email formats with LeadIQ.

When was New Look Vision Group founded?

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New Look Vision Group was founded in 2015.

New Look Vision Group

RetailQuebec, Canada51-200 Employees

New Look Vision Group Inc. (formerly New Look Eyewear Inc.) is a Montreal-based, Canadian public company with its shares listed on the Toronto Stock Exchange (“BCI”).

It is a leading provider of eye care products and services in Eastern Canada. The company has four main retail optical banners: New Look Eyewear (www.newlook.ca), Vogue Optical (www.vogueoptical.com), Greiche & Scaff (www.greiche-scaff.com) and IRIS (www.iris.ca). The Group's network consists of 376 corporately-owned eye care stores. The Company operates a lens processing laboratory and a distribution centre in Ville St-Laurent, Québec, and a lens processing laboratory in Charlottetown, Prince Edward Island.


OUR BRANDS

New Look Eyewear - www.newlook.ca

Founded in 1986, the New Look Eyewear banner operates 79 stores in the major cities of the province of Quebec and in the Ottawa Region.

Fashion oriented, the banner relies on high volume stores, reaching mid-age customers looking for the latest trends and a wide product selection.

The banner also promotes quality eye care services and can rely on a team of over 200 partner optometrists and 250 opticians.
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Greiche & Scaff - www.greiche-scaff.com

Greiche & Scaff was founded 40 years ago by Dr. Greiche and Dr. Scaff. Today, the banner operates 49 stores in the province of Québec, mostly in the Montreal area.

The banner promotes its professional eye care services and reaches a more mature clientele who is looking for a more clinical approach and quality products.

The banner can rely on over 70 optometrists in its network making eye care widely available.
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IRIS - www.iris.ca

The story of Iris, Le Groupe Visuel begins in 1986 when Dr. Francis Jean opened his first optometry clinic in his home town of Baie-Comeau. The Iris banner, as it actually stands, has been in operation since 1994.

Over the last 25 years, Iris, Le Groupe Visuel has become the largest network of optometrists, opticians, and ophthalmologists in Canada, with stores from coast to coast. By bringing together the various eye care professionals under the same banner, Iris has improved on the Canadian standards of ocular health by offering products and services of the highest quality.
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Vogue Optical - www.vogueoptical.com

Vogue Optical was founded in Charlottetown Prince Edward Island in 1979 and now operates 84 stores in six provinces. It is the leading integrated optical retailer in the Atlantic provinces.

Vogue’s Opcital second pair free policy combined with associated eye clinics providing eye examinations on site are the cornerstones of Vogue's success. Quality, value, exceptional long term staff and unbeatable warranties are integral to Vogue Optical being Atlantic Canada’s premier eyewear destination.

Section iconCompany Overview

Headquarters
1 Place Ville-marie Montréal, Quebec h3b 3p2 Canada
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    New Look Vision Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    New Look Vision Group's revenue is estimated to be in the range of $50M$100M

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