Insights

Expanding Market Reach New Look Vision Group operates four major retail banners across Quebec, Atlantic Canada, and has recently expanded into the US market through the acquisition of Edwardbeiner. This extensive geographic footprint and recent international entry offer opportunities to upsell and cross-sell to diverse customer segments.

Innovative Technology Adoption The company's development and deployment of AI-powered tools like IRIS-ai, in partnership with Diagnos Inc., demonstrate a strong emphasis on integrated high-tech solutions, creating potential sales channels for advanced diagnostic equipment and digital eye health solutions.

Diverse Customer Segments With brands catering to both fashion-forward consumers and those seeking clinical eye care, New Look Vision has access to multiple niche markets. Targeted sales strategies can be developed for premium eyewear, healthcare services, and specialized safety glasses for corporate clients.

Strong Professional Network The group's large network of optometrists, opticians, and ophthalmologists across its banners presents significant opportunities for sales of professional optical products, laboratory services, and exclusive partnerships in eye care technology.

Recent Strategic Collaborations Partnerships with innovative eyewear firms and AI healthcare companies suggest an openness to new product lines and technological solutions, positioning the company as a potential customer for cutting-edge optical products, digital health tools, and customer engagement platforms.

New Look Vision Group Tech Stack

New Look Vision Group uses 8 technology products and services including Magento, Google Fonts API, Twilio, and more. Explore New Look Vision Group's tech stack below.

  • Magento
    E-commerce
  • Google Fonts API
    Font Scripts
  • Twilio
    IT Infrastructure
  • Underscore.js
    Javascript Libraries
  • Adobe Campaign
    Marketing Automation
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Media & News

New Look Vision Group's Email Address Formats

New Look Vision Group uses at least 1 format(s):
New Look Vision Group Email FormatsExamplePercentage
First.Last@newlookvision.caJohn.Doe@newlookvision.ca
50%
First.Last@newlookvision.caJohn.Doe@newlookvision.ca
50%

Frequently Asked Questions

What is New Look Vision Group's official website and social media links?

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New Look Vision Group's official website is newlookvision.ca and has social profiles on LinkedIn.

What is New Look Vision Group's NAICS code?

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New Look Vision Group's NAICS code is 44-45 - Retail Trade.

How many employees does New Look Vision Group have currently?

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As of December 2025, New Look Vision Group has approximately 1K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: J. S.Vice President Information Technology: E. P.Vice President Legal Affairs: M. F.. Explore New Look Vision Group's employee directory with LeadIQ.

What industry does New Look Vision Group belong to?

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New Look Vision Group operates in the Retail industry.

What technology does New Look Vision Group use?

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New Look Vision Group's tech stack includes MagentoGoogle Fonts APITwilioUnderscore.jsAdobe CampaignPHPGoogle Tag ManagerBootstrap.

What is New Look Vision Group's email format?

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New Look Vision Group's email format typically follows the pattern of First.Last@newlookvision.ca. Find more New Look Vision Group email formats with LeadIQ.

When was New Look Vision Group founded?

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New Look Vision Group was founded in 2015.

New Look Vision Group

RetailQuebec, Canada1001-5000 Employees

New Look Vision Group Inc. (formerly New Look Eyewear Inc.) is a Montreal-based, Canadian public company with its shares listed on the Toronto Stock Exchange (“BCI”).

It is a leading provider of eye care products and services in Eastern Canada. The company has four main retail optical banners: New Look Eyewear (www.newlook.ca), Vogue Optical (www.vogueoptical.com), Greiche & Scaff (www.greiche-scaff.com) and IRIS (www.iris.ca). The Group's network consists of 376 corporately-owned eye care stores. The Company operates a lens processing laboratory and a distribution centre in Ville St-Laurent, Québec, and a lens processing laboratory in Charlottetown, Prince Edward Island.


OUR BRANDS

New Look Eyewear - www.newlook.ca

Founded in 1986, the New Look Eyewear banner operates 79 stores in the major cities of the province of Quebec and in the Ottawa Region.

Fashion oriented, the banner relies on high volume stores, reaching mid-age customers looking for the latest trends and a wide product selection.

The banner also promotes quality eye care services and can rely on a team of over 200 partner optometrists and 250 opticians.
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Greiche & Scaff - www.greiche-scaff.com

Greiche & Scaff was founded 40 years ago by Dr. Greiche and Dr. Scaff. Today, the banner operates 49 stores in the province of Québec, mostly in the Montreal area.

The banner promotes its professional eye care services and reaches a more mature clientele who is looking for a more clinical approach and quality products.

The banner can rely on over 70 optometrists in its network making eye care widely available.
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IRIS - www.iris.ca

The story of Iris, Le Groupe Visuel begins in 1986 when Dr. Francis Jean opened his first optometry clinic in his home town of Baie-Comeau. The Iris banner, as it actually stands, has been in operation since 1994.

Over the last 25 years, Iris, Le Groupe Visuel has become the largest network of optometrists, opticians, and ophthalmologists in Canada, with stores from coast to coast. By bringing together the various eye care professionals under the same banner, Iris has improved on the Canadian standards of ocular health by offering products and services of the highest quality.
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Vogue Optical - www.vogueoptical.com

Vogue Optical was founded in Charlottetown Prince Edward Island in 1979 and now operates 84 stores in six provinces. It is the leading integrated optical retailer in the Atlantic provinces.

Vogue’s Opcital second pair free policy combined with associated eye clinics providing eye examinations on site are the cornerstones of Vogue's success. Quality, value, exceptional long term staff and unbeatable warranties are integral to Vogue Optical being Atlantic Canada’s premier eyewear destination.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    New Look Vision Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    New Look Vision Group's revenue is estimated to be in the range of $50M$100M

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