Market leadership Leverage Alcon’s position as a global eye care leader with a broad portfolio and recurring revenue streams from equipment and consumables to target cross-sell opportunities across Surgical and Vision Care lines in over 140 countries.

Premium imaging Opportunity to promote advanced visualization and precision tools such as UNITY M microscope to ophthalmic surgeons, aligning with high-end clinics upgrading operating rooms and seeking superior control and efficiency.

Expansion potential Alcon’s recent capital activity and product launches indicate ongoing growth and expansion; explore partnerships for new markets, distributor channels, and bundled solutions that combine equipment with consumables.

Financial strength Strong revenue base with emphasis on core operating margin improvements; present value propositions tied to cost of ownership, favorable total cost of ownership, and predictable recurring consumable revenue to hospital procurement teams.

Tech-enabled selling Leverage Alcon’s tech stack and data capabilities (Amplitude, SAP, AI tools) to align sales outreach with customer needs, deliver tailored demonstrations, and propose data-driven service contracts and optimization of inventory with partners.