Surge in customer base Target market expansion opportunities by engaging New-Mac Electric Cooperative’s 17,000+ customer footprint across Newton, McDonald, Jasper, Barry, and Lawrence Counties for bundled energy solutions, energy efficiency programs, and smart grid pilots.

Mid-sized utility profile Leverage their 11-50 employee range and mid-market status to position scalable B2B solutions—cloud-based monitoring, cybersecurity for CMS and member portals, and cost-effective automation to improve reliability without large enterprise fees.

Digital footprint Capitalize on their tech stack including Drupal, WordPress, and analytics partners to propose modernization, website/portal optimization, customer engagement platforms, and targeted digital marketing services.

Revenue stability With reported revenue in the 25 to 50 million range, present value-driven proposals such as total cost of ownership assessments, energy efficiency program management, and运营 cost savings through smart infrastructure upgrades.

Industry positioning Position as a knowledgeable partner in the utilities sector by aligning with peer utilities of similar size, offering compliant cybersecurity, resilient grid solutions, and shared best practices to strengthen reliability and member satisfaction.