Insights

Strong Brand Extensions New Metric Media's success with Letterkenny has established its expertise in creating off-screen brand extensions such as merchandise, beverages, and live events, presenting opportunities to collaborate on merchandising, licensing, and experiential marketing ventures.

Expanding Entertainment Portfolio With hit series like Shoresy and Children Ruin Everything, the company demonstrates a growing content pipeline that can be leveraged for syndication, international distribution, and brand licensing collaborations.

Innovative Production Approach Recipient of industry awards and recognized for innovation, New Metric Media’s reputation positions it as a valuable partner for brands seeking creative content collaborations, sponsorships, or co-branded campaigns within the comedy genre.

Strategic Industry Partnerships Recent collaborations with sports teams, funding partners, and entertainment agencies suggest a strong network base, opening doors for cross-promotional opportunities, sponsored content, and partnership marketing initiatives.

Market Growth & Audience Reach With distribution on platforms like Crave, Hulu, and CTV, the company has access to broad audiences, making it an attractive partner for brands aiming to target diverse demographic segments via digital and traditional media campaigns.

New Metric Media Tech Stack

New Metric Media uses 8 technology products and services including QuickBooks, oEmbed, Backbone.js, and more. Explore New Metric Media's tech stack below.

  • QuickBooks
    Accounting And Finance
  • oEmbed
    Dev Tools
  • Backbone.js
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Divi
    Page Builders
  • Priority Hints
    Performance
  • PHP
    Programming Languages
  • Nginx
    Web Servers

Media & News

New Metric Media's Email Address Formats

New Metric Media uses at least 1 format(s):
New Metric Media Email FormatsExamplePercentage
First@newmetricmedia.comJohn@newmetricmedia.com
50%
First@newmetricmedia.comJohn@newmetricmedia.com
50%

Frequently Asked Questions

Where is New Metric Media's headquarters located?

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New Metric Media's main headquarters is located at Toronto, Ontario m4m 0a1 Canada. The company has employees across 2 continents, including North AmericaEurope.

What is New Metric Media's official website and social media links?

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New Metric Media's official website is newmetricmedia.com and has social profiles on LinkedIn.

What is New Metric Media's NAICS code?

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New Metric Media's NAICS code is 515 - Broadcasting (except Internet).

How many employees does New Metric Media have currently?

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As of February 2026, New Metric Media has approximately 40 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: J. W.Chief Operating Officer: J. H.Vice President Of Business & Legal Affairs: A. W.. Explore New Metric Media's employee directory with LeadIQ.

What industry does New Metric Media belong to?

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New Metric Media operates in the Broadcast Media Production and Distribution industry.

What technology does New Metric Media use?

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New Metric Media's tech stack includes QuickBooksoEmbedBackbone.jsUnderscore.jsDiviPriority HintsPHPNginx.

What is New Metric Media's email format?

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New Metric Media's email format typically follows the pattern of First@newmetricmedia.com. Find more New Metric Media email formats with LeadIQ.

When was New Metric Media founded?

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New Metric Media was founded in 2013.

New Metric Media

Broadcast Media Production and DistributionOntario, Canada11-50 Employees

Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across tv production, live entertainment, distribution, merchandising and licensing. Recipient of Playback's 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW half-hour comedy series Children Ruin Everything, as well as the all-new half-hour Crave comedy series Bria Mack Gets A Life. New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer and whisky, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.

Section iconCompany Overview

Headquarters
Toronto, Ontario m4m 0a1 Canada
NAICS Code
515 - Broadcasting (except Internet)
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    New Metric Media's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    New Metric Media's revenue is estimated to be in the range of $1M$10M

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