Strong Market Presence New Metric Media's award-winning status and high-profile programming like Letterkenny position it as a leading entertainment studio with a solid reputation in comedy content production and branding, offering opportunities for brand extension and licensing partnerships.

Brand Extension Expertise The company's successful off-screen extensions—including merchandise, beverages, and live events—highlight its capability to develop comprehensive marketing strategies, making it an ideal partner for brands looking to leverage entertainment properties for consumer engagement.

Content Development Focus With a diverse portfolio of original series and recent investments in expanding its comedy lineup, New Metric Media presents opportunities to collaborate on new content development, sponsorship, and production services tailored to television and digital distribution.

Regional and Cultural Ties Based in Toronto with recent partnerships across Canada, New Metric Media's local presence and regional collaborations open avenues for regional sponsorships, localized marketing campaigns, and community engagement initiatives.

Growth Potential Operating within the mid-market revenue range with a focused team, the company offers scalable partnership opportunities in content licensing, merchandise, and touring events, appealing to brands seeking targeted entertainment marketing channels.