Leadership transition The organization is undergoing leadership change with the retirement of executive director Sally Marquez on Oct 17, 2024, which presents an opening to engage on strategic partnerships, sponsorships, and new initiatives during a leadership renewal period.

Merchandise partnerships NMAA just signed a multi-year partnership with Northwest Designs as Official Merchandise Provider, indicating openness to supplier collaborations, branding programs, and merchandising optimization opportunities for events and championships.

Esports expansion A multi-year renewal with PlayVS signals active investment in esports infrastructure; potential sales angles include platform integrations, streaming solutions, analytics, and student engagement tools for digital competition.

Brackets launch The rollout of Class 5A brackets demonstrates ongoing competition expansion and schedule management needs, presenting opportunities for software, data services, and communications tools to streamline brackets, seeding, and coverage.

Budget and scale With revenue in a mid single to low double-digit million range and a lean staff, there is room to discuss cost-effective tech, cloud services, and outsourcing partnerships that support growth, compliance, and reporting while maintaining fiscal efficiency.