Strategic Partnerships Opportunity to expand partnerships with health and educational organizations, including naturopathic and wellness groups, given recent collaboration with Naturopathic Physicians, Inc. This could open doors for sponsorships, co-branded health initiatives, and credibility-building programs aligned with student safety and well-being.

Digital Engagement WIAA relies on a tech stack including AWS, WordPress, MySQL, and Vimeo, suggesting readiness for enhanced digital experiences. Sales could target advanced content delivery, online event platforms for state championships, streaming partnerships, and data-driven fan engagement tools.

Scholarship & Recognition Successful Smart Choices Scholarship program highlights a focus on student achievement. There is potential to offer sponsorships, scholarship platforms, and recognition programs for schools and athletes, plus data services around program impact and outcomes.

Esports & Innovation Past explorations with CSL Esports indicate openness to competitive gaming initiatives. Opportunities exist to provide esports event platforms, management tools, and sponsorship packages to broaden reach to student-athlete communities and modernize offerings.

Safety & Compliance Active focus on athlete safety through preparticipation exams and return-to-play protocols, plus recent body-camera pilot programs. Potential sales angles include health-tech integrations, compliance workflows, and data capture solutions for all-state activities.