Strategic Acquisition Flagship Food Group acquired Select New Mexico in 2018, creating potential access to Flagship's national distribution network and portfolio. This opens opportunities to co-market Select New Mexico products, cross-sell with related southwestern brands, and pursue larger wholesale accounts through established channels.
Regional Expansion Based in Denver and known for Hatch chile offerings, there is strong regional demand in the Mountain West for southwestern ingredients and prepared foods. Target grocery chains, foodservice distributors, and restaurants in Colorado, Utah, Arizona, New Mexico, and neighboring states to expand regional coverage.
Operational Scale Extremely lean staffing points to a need for outsourced logistics and sales support. Partnering with a third-party logistics and sales outsourcing provider could accelerate fulfillment, channel management, and retailer engagement without significant headcount.
Product Portfolio Hatch chile sauces and related prepared foods and dry spices offer upsell potential through bundling with Flagship’s brands or other southwestern products. Explore opportunities with supermarkets, wholesale clubs, schools or government food programs that favor regional, authentic flavors.
Digital and Data Current technology stack shows basic analytics and site functionality but limited e-commerce or CRM usage. Developing a wholesale portal, CRM-driven outreach, and data-informed demand planning could improve lead conversion, retailer partnerships, and inventory alignment.