New River Auto Mall
Motor Vehicle ManufacturingSouth Carolina, United States51-200 Employees
The New River Auto Mall is a mid-sized group of seven automobile dealerships based in Hardeeville, South Carolina, established in 2002. It began with an Infiniti franchise following a Letter of Intent and soon expanded by relocating the Nissan franchise to the Hilton Head area; subsequent additions included Mazda, Porsche, Jaguar, Chrysler/Dodge/Jeep/Hyundai, and Land Rover Hilton Head Savannah, integrated in 2008. The group owns 42 acres along Highway 278 with space for additional franchises, and ownership of land, buildings, and business is shared among Don Mealey, Warner Peacock, Ken Griffey Jr., and affiliated entities. It operates as a multi-brand automotive retailer serving customers in Hardeeville and the surrounding Hilton Head region who seek access to several brands from a single group. Its footprint and brand mix reflect a regional strategy built through site development and acquisitions since its founding.