Market Position New Standard Cannabis operates in Michigan with a mid-sized team and a revenue range of 25M to 50M, presenting an opportunity to target regional retail and point-of-sale solutions, inventory optimization, and local supplier partnerships to support growth and efficiency.

Growth Opportunities Strong local presence and recognition as a best recreational retailer in Oakland County, plus national Forbes feature, suggest potential for partnerships in marketing services, loyalty programs, events, and festival activations to expand customer acquisition.

Tech Stack Fit Adoption of web and commerce technologies (Webflow, React, Nginx, HTTP/3) indicates openness to digital modernization, ecommerce enhancements, and omnichannel UX improvements, offering opportunities for a web optimization, analytics, and content management upgrade projects.

Festivals & Outreach Recent top festivals list shows active community engagement and seasonal promotion potential; sales teams can propose sponsorships, experiential marketing, and co-branded campaigns to boost visibility and drive in-store traffic.

Growth Readiness Revenue scale and mid-size employee base imply capacity for supply chain optimization, training solutions, and ERP or inventory management improvements to support scaling while maintaining service quality.