Insights

Community Anchor Longstanding regional theatre with a stable local audience and regular charitable holiday programming, presenting a reliable venue for targeted local marketing partnerships and sponsored events to engage Kalamazoo residents.

Limited Capacity Intimate 100-seat venue with high per-show demand potential on weekends and during holiday periods, suggesting opportunities for premium experiences, exclusive performances, member drives, and targeted ticket packages.

Seasonal Footprint Season runs February to December with January concert series, creating predictable windows for outreach to schools, arts nonprofits, and corporate sponsors seeking seasonal visibility and community engagement.

Historic Prestige Heritage productions and premieres prior to Broadway in the region position The New Vic as a credible partner for co-productions, touring collaborations, and content licensing to expand programming and attract donors.

Digital Presence Active online footprint with WordPress and analytics tools (Facebook Pixel, JSON-LD) enables targeted digital campaigns, retargeting, and sponsorship promotion to increase ticket sales and partner exposure.

New Vic Theatre Tech Stack

New Vic Theatre uses 8 technology products and services including Facebook Pixel, Google Cloud CDN, Module Federation, and more. Explore New Vic Theatre's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Cloud CDN
    Content Delivery Network
  • Module Federation
    Development
  • RequireJS
    Javascript Frameworks
  • Choices
    Javascript Libraries
  • Envoy
    Load Balancers
  • WebsiteBuilder
    Page Builders
  • Bootstrap
    UI Frameworks

New Vic Theatre's Email Address Formats

New Vic Theatre uses at least 2 format(s):
New Vic Theatre Email FormatsExamplePercentage
FLast@newvictheatre.org.ukJDoe@newvictheatre.org.uk
91%
First.Last@newvictheatre.org.ukJohn.Doe@newvictheatre.org.uk
5%
First@newvictheatre.org.ukJohn@newvictheatre.org.uk
2%
F.Last@newvictheatre.org.ukJ.Doe@newvictheatre.org.uk
2%

Frequently Asked Questions

What is New Vic Theatre's official website and social media links?

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New Vic Theatre's official website is thenewvictheatre.org and has social profiles on LinkedIn.

How much revenue does New Vic Theatre generate?

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As of July 2026, New Vic Theatre's annual revenue is estimated to be <$1M.

What is New Vic Theatre's NAICS code?

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New Vic Theatre's NAICS code is 7111 - Performing Arts Companies.

How many employees does New Vic Theatre have currently?

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As of July 2026, New Vic Theatre has approximately 43 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Education: J. R.Head Of Workshops/ Designer: L. W.Director New Vic Borderlines: S. M.. Explore New Vic Theatre's employee directory with LeadIQ.

What industry does New Vic Theatre belong to?

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New Vic Theatre operates in the Performing Arts industry.

What technology does New Vic Theatre use?

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New Vic Theatre's tech stack includes Facebook PixelGoogle Cloud CDNModule FederationRequireJSChoicesEnvoyWebsiteBuilderBootstrap.

What is New Vic Theatre's email format?

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New Vic Theatre's email format typically follows the pattern of FLast@newvictheatre.org.uk. Find more New Vic Theatre email formats with LeadIQ.

When was New Vic Theatre founded?

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New Vic Theatre was founded in 1966.
New Vic Theatre logo

New Vic Theatre

Performing ArtsMichigan, United States11-50 Employees

The New Vic Theatre is a small regional performing arts venue in Kalamazoo, Michigan, founded in 1966 by Ted and Mary Jo Kistler. It presents stage productions and annual holiday programming, including a landmark original production of A Christmas Carol that earned a Special Tribute from the State of Michigan in 1999, with a season running February through December 29 and a January Concert Series. The seating is intimate, about 100 seats per performance, and the modular auditorium supports flexible staging from round to proscenium formats, while climate control enables year-round operation.

Since its founding, the New Vic has produced more than 325 productions, with well over 80% introducing Kalamazoo audiences to new works, including titles shown prior to Broadway premieres. It draws more than 10,000 theatergoers each year and, as a downtown Kalamazoo venue, contributes to the local economy while serving audiences across southwestern Michigan and northern Indiana.

Section iconCompany Overview

NAICS Code
7111 - Performing Arts Companies
Founded
1966
Employees
11-50

Section iconFunding & Financials

  • <$1M

    New Vic Theatre's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    New Vic Theatre's revenue is estimated to be in the range of <$1M

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