Insights

Audience Reach Small to mid-sized performing arts venue with annual patron base exceeding 10,000 across Kalamazoo and surrounding areas, presenting ongoing holiday traditions and a diverse programming slate that can be leveraged for targeted partnerships and sponsorships.

Event Sponsorship Longstanding community-focused productions and annual concerts offer opportunities for local and regional brand partnerships, charitable campaigns, and co-branded experiences aligned with holiday and cultural events.

Digital Footprint Active online presence with Wix and WordPress platforms and a Facebook Pixel footprint presents avenues for refined digital marketing services, website optimization, and targeted advertising to deepen audience engagement.

Revenue Levers Limited annual revenue under 1 million and 100-seat venues suggest upsell potential in premium seating, membership or donation programs, event-driven hospitality packages, and ancillary merch or digital content offerings.

Seasonal Scheduling February to December programming with intensified holiday periods indicates potential for seasonal sponsorships, multi-event ticket bundles, and cross-promotions with local businesses seeking peak-year visibility.

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New Vic Theatre Tech Stack

New Vic Theatre uses 8 technology products and services including Facebook Pixel, Wix, WordPress, and more. Explore New Vic Theatre's tech stack below.

New Vic Theatre's Email Address Formats

New Vic Theatre uses at least 4 email formats:
New Vic Theatre Email FormatsExamplePercentage
FLast@newvictheatre.org.ukJDoe@newvictheatre.org.uk
91%
First.Last@newvictheatre.org.ukJohn.Doe@newvictheatre.org.uk
5%
First@newvictheatre.org.ukJohn@newvictheatre.org.uk
2%
F.Last@newvictheatre.org.ukJ.Doe@newvictheatre.org.uk
2%

Frequently Asked Questions

What is New Vic Theatre's official website and social media links?

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New Vic Theatre's official website is thenewvictheatre.org and has social profiles on LinkedIn.

How much revenue does New Vic Theatre generate?

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As of September 2026, New Vic Theatre's annual revenue is estimated to be <$1M.

What is New Vic Theatre's NAICS code?

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New Vic Theatre's NAICS code is 7111 - Performing Arts Companies.

How many employees does New Vic Theatre have currently?

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As of September 2026, New Vic Theatre has approximately 43 employees across 2 continents, including Europe and North America. Key team members include Head Of Education: J. R., Head Of Workshops / Designer: L. C. W. and Head Of Design: L. E. Explore New Vic Theatre's employee directory with LeadIQ.

What industry does New Vic Theatre belong to?

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New Vic Theatre operates in the Performing Arts industry.

What technology does New Vic Theatre use?

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New Vic Theatre's tech stack includes Facebook Pixel, Wix, WordPress, Wix eCommerce, Google Workspace, Google Cloud, Sentry and WebsiteBuilder.

What is New Vic Theatre's email format?

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New Vic Theatre's email format typically follows the pattern of FLast@newvictheatre.org.uk. Find more New Vic Theatre email formats with LeadIQ.

When was New Vic Theatre founded?

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New Vic Theatre was founded in 1966.
New Vic Theatre logo

New Vic Theatre

Performing ArtsMichigan, United States11-50 Employees

The New Vic Theatre is a small regional performing arts venue in Kalamazoo, Michigan, founded in 1966 by Ted and Mary Jo Kistler. It presents stage productions and annual holiday programming, including a landmark original production of A Christmas Carol that earned a Special Tribute from the State of Michigan in 1999, with a season running February through December 29 and a January Concert Series. The seating is intimate, about 100 seats per performance, and the modular auditorium supports flexible staging from round to proscenium formats, while climate control enables year-round operation.

Since its founding, the New Vic has produced more than 325 productions, with well over 80% introducing Kalamazoo audiences to new works, including titles shown prior to Broadway premieres. It draws more than 10,000 theatergoers each year and, as a downtown Kalamazoo venue, contributes to the local economy while serving audiences across southwestern Michigan and northern Indiana.

Section iconCompany Overview

NAICS Code
7111 - Performing Arts Companies
Founded
1966
Employees
11-50

Section iconFunding & Financials

  • <$1M

    New Vic Theatre's revenue is estimated to be in the range of <$1M

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