Small IT Player Target mid-market small IT services buyers in Wisconsin and nearby regions; position as a flexible, cost-effective partner for endpoints management, network optimization, and managed services given their 2-10 employee footprint.

Revenue Growth Signals With reported revenue between 1M and 10M, there is room to upsell managed services, cloud optimization, and security offerings to scale alongside their growth trajectory and formalize a recurring-revenue relationship.

Cloud and Network Focus As peers in their space, emphasize opportunities in cloud migration support, network monitoring, and cybersecurity—to align with the typical needs of IT services firms serving SMBs and regional clients.

Competitive Benchmarking Position offerings around cost efficiency and rapid deployment to compete with larger MSPs; highlight scalable solutions that fit their size while delivering enterprise-grade reliability.

Geographic Advantage Leverage local Wisconsin presence for region-specific support, compliance, and personalized service; propose on-site and remote management packages tailored to their client base.