Strategic Partnership Potential sales opportunity with BCBG Max Azria Canada Inc. given past partnership and co-branding initiatives, suggesting openness to fragrance collaborations and private-label projects.

Medical Device Gateway Position New Wave Fragrances as a fragrance and scenting partner for medical device branding or hospital/clinic environments, leveraging the company’s classification as a Medical Device entity to access regulated wellness and patient-care markets.

Mid Market Strength Leverage a mid-sized profile with revenue in the 10–25 million range to target mid-market flavor and fragrance opportunities that require reliable supply, agility, and competitive cost structures.

International Likelihood Explore cross-border or co-development opportunities with Canadian and U.S. environmental and lifestyle brands, given prior engagement with a Canadian partner and the potential to expand distributor networks.

Digital and Analytics Offer digital marketing and analytics services to optimize ad spend and online visibility, aligning with the current tech stack (Google AdSense, hosting platforms) to improve performance for fragrance campaigns and e-commerce initiatives.