Strong Community Engagement With partnerships involving charities like Great Ormond Street Hospital and Homestart, as well as active community initiatives such as delivering Christmas hampers, the New West End Company demonstrates a commitment to social responsibility and community support, creating opportunities to offer tailored CSR solutions or sponsorship packages.

Security and Safety Focus The recent launch of Operation West End, deploying over 20 security officers and covert teams, highlights a priority on safety during peak trading periods, presenting potential sales opportunities for security technology, surveillance solutions, and safety management services.

Technology Adoption Utilizing various digital tools such as Cloudflare CDN, OWL Carousel, and Piwik indicates an openness to digital infrastructure and analytics, opening avenues for selling advanced web security, data analytics, and digital marketing solutions to enhance their online presence.

Leadership and Strategic Growth The recent appointment of a new director of communications and campaigns reflects strategic planning and emphasis on reputation management and outreach, which can create prospects for PR, branding, and communications services to support ongoing strategic initiatives.

Market Presence and Network Representing 600 retail, restaurant, hotel, and property owners across major flagship streets in London, the company’s extensive network provides multiple pathways for B2B sales in retail technology, hospitality management, and property services, especially given their focus on place management and destination marketing.