Hospitality partnerships Leverage Newchef Fashion’s established relationship with large hospitality brands and catering services (e.g., Eurest, MGM Grand, Disney, Top Chef affiliates) to upsell expanded uniform programs, embroidery services, and trend-forward designs to other hotel, cruise line, and catering clients seeking cohesive staff apparel.

In-house customization Promote the in-house graphics and embroidery capabilities as a differentiator to target culinary schools, restaurant groups, and federations that require customized branding across multiple locations, enabling scalable, branded uniform programs.

US manufacturing Highlight increased U.S. manufacturing focus from recent Eurest collaborations to attract U.S.-based operators and institution buyers prioritizing domestic supply chains, faster lead times, and compliance with onshore sourcing preferences.

Mid‑market scale Target mid-sized hospitality and foodservice chains similar to Red Lobster and Olive Garden, offering flexible order sizes from small teams to large departments, with rapid reorder capabilities and maintenance programs.

Growth signals Capitalize on reported revenue range and growth in partnerships to pursue channel partnerships with corporate kitchens, educational institutions, and event venues seeking proven, fashion-forward uniforms and reliable manufacturing timelines.