Open RAN Momentum Capitalize on Open RAN momentum by positioning NewEdge as a specialized partner for operators and integrators pursuing flexible RF/5G deployments. Leverage proven collaborations with leading Open RAN firms to demonstrate capability in rapid prototyping, integration, and field-ready solutions. Sales approach: target pilots and early deployments in North American networks, offer co-development and implementation services that shorten time to value.

Boutique Agility Differentiate with boutique agility: a small, focused team can outperform larger incumbents on speed, customization, and customer responsiveness. Use this as a core selling point for pilot projects and regional trials. Sales approach: offer rapid scoping workshops, predictable delivery blocks, and reference-able outcomes to win multi-vendor Open RAN engagements through partner ecosystems like Altiostar.

Regional Growth Regional growth opportunities exist in New England and surrounding markets where telecoms and enterprises are evaluating 5G and Open RAN. Highlight local presence, flexibility, and ability to adapt to evolving regulatory and policy standards. Sales approach: build regional playbooks, partner with MSPs and system integrators, and showcase local case studies from Ayer expansion and other deployments.

Analytics Enablement Leverage existing digital and analytics capabilities to offer telemetry, performance monitoring, and security services for Open RAN deployments. Position as a one-stop provider from deployment to ongoing optimization, leveraging Cloudflare and analytics tools for reliability and visibility. Sales approach: package managed services with deployments, cross-sell to operators needing consistent QoS and security.

Strategic Funding Path Funding history and Open RAN ecosystem involvement create a narrative for growth and supplier diversity. Use these credentials to appeal to carriers prioritizing diverse suppliers and innovative ecosystems. Sales approach: pursue investor and strategic partner conversations, outline a scalable business model with partner ecosystems, and develop joint go-to-market materials.