Hospitality scale Leverage Newmarket’s global footprint and 150,000 users across 154 countries to propose enterprise-grade, multi-region hospitality solutions that integrate with Amadeus’ core IT capabilities.

End-to-end offering Position the combined value of Newmarket’s operations optimization, guest loyalty, CRM, and meeting intelligence with Amadeus’ scale to target hotel chains seeking an all-in-one platform to lower costs and increase revenue.

Strategic partnerships Capitalize on past partnerships such as Entic to spotlight energy analytics and service optimization synergies, opening opportunities with hotel operators prioritizing sustainability and energy efficiency.

Revenue potential Target mid-to-large hospitality groups with revenues in the hundreds of millions, overlapping with Newmarket’s installed base, to upsell advanced modules like workflow management, catering/events, and loyalty programs.

Tech modernization Promote Delphi-based modernization paths and continued software evolution under Amadeus leadership to hotel brands prioritizing modern tech stacks, data-driven insights, and scalable cloud/SaaS deployments.