Direct to Consumer NewRoad Foods operates a direct-to-consumer model delivering fresh, human-grade protein chips shortly after baking, presenting opportunities to upsell subscription plans, bundled pet food products, and seasonal limited-edition flavors to a loyal online customer base.

Premium pet treats Positioning as a high-quality, human-grade ingredient line enables cross-selling to premium pet retailers, boutique pet stores, veterinary clinics, and specialty distributors seeking differentiated products with clear quality storytelling.

Tech enabled outreach Leverage existing tech stack (HubSpot, Klaviyo, Mailchimp, Google Workspace) to build targeted B2B and B2C campaigns, nurture partnerships with pet influencers, and scale wholesale inquiries from small to mid-market channels.

Growing revenue range With reported revenue between 1M and 10M and a lean team, there is room to pursue channel expansion, including regional retailers and online marketplaces, while preparing scalable operations for larger wholesale orders.

Market positioning In a discerning pet treat market, emphasize traceable sourcing and local production to attract retailers prioritizing transparency, enabling partnerships with mid-sized manufacturers and regional grocers looking for authentic brands.