Insights

Digital Innovation Opportunities The News & Observer demonstrates a strong commitment to digital transformation, exemplified by launching initiatives like free Wi-Fi, smart kiosks, and innovative partnerships. This paves the way for offering advanced digital marketing solutions, targeted online advertising, and interactive content services to enhance their digital engagement.

Community Engagement Channels With a focus on local community coverage and partnerships such as NC State University and regional events, there are opportunities to develop localized advertising solutions, sponsorship packages, and community-focused campaigns that resonate with their regional audience and boost advertiser ROI.

Investigative and Public Service Content The publication’s distinction through investigative journalism and award-winning public service reporting indicates a strong brand trust. Offering content monetization tools, sponsorship opportunities, or branded investigative series could align well with their editorial strength and audience interest.

Technology Stack Compatibility Utilizing technologies like Amazon ALB, Auth0, and PHP, the company shows openness to leveraging new solutions. This creates opportunities for providing scalable, secure digital advertising platforms, data analytics tools, and audience engagement technologies that integrate smoothly with their existing infrastructure.

Media and Marketing Expansion The company’s diverse media presence that includes print, digital, and innovative media formats offers potential for cross-platform advertising packages, rich media solutions, and content sponsorships designed to maximize reach and engagement across their regional markets.

The News & Observer Tech Stack

The News & Observer uses 8 technology products and services including Taboola, Auth0, Amazon ALB, and more. Explore The News & Observer's tech stack below.

  • Taboola
    Advertising
  • Auth0
    Identity Verification
  • Amazon ALB
    Load Balancers
  • Qualtrics
    Online Form Builders
  • PayPal
    Payment Processing
  • PHP
    Programming Languages
  • CodeIgniter
    Web Frameworks
  • Microsoft IIS
    Web Servers

Media & News

The News & Observer's Email Address Formats

The News & Observer uses at least 1 format(s):
The News & Observer Email FormatsExamplePercentage
FLast@newsobserver.comJDoe@newsobserver.com
54%
First.Last@newsobserver.comJohn.Doe@newsobserver.com
41%
FirstLast@newsobserver.comJohnDoe@newsobserver.com
2%
FirstL@newsobserver.comJohnD@newsobserver.com
3%

Frequently Asked Questions

What is The News & Observer's phone number?

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You can contact The News & Observer's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The News & Observer's official website and social media links?

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The News & Observer's official website is newsobserver.com and has social profiles on LinkedIn.

How much revenue does The News & Observer generate?

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As of December 2025, The News & Observer's annual revenue is estimated to be $8.1B.

What is The News & Observer's SIC code NAICS code?

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The News & Observer's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 51111 - Newspaper Publishers.

How many employees does The News & Observer have currently?

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As of December 2025, The News & Observer has approximately 296 employees across 4 continents, including North AmericaAfricaAsia. Key team members include Vice President / Circulation: J. P.President: K. C.Attorney Partner: B. B.. Explore The News & Observer's employee directory with LeadIQ.

What industry does The News & Observer belong to?

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The News & Observer operates in the Newspaper Publishing industry.

What technology does The News & Observer use?

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The News & Observer's tech stack includes TaboolaAuth0Amazon ALBQualtricsPayPalPHPCodeIgniterMicrosoft IIS.

What is The News & Observer's email format?

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The News & Observer's email format typically follows the pattern of FLast@newsobserver.com. Find more The News & Observer email formats with LeadIQ.

When was The News & Observer founded?

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The News & Observer was founded in 1894.

The News & Observer

Newspaper PublishingNorth Carolina, United States201-500 Employees

The News & Observer traces its roots to a paper called the Sentinal, founded in Raleigh in 1865 and later absorbed by The Observer and then merged with The News. The News & Observer was purchased at auction in 1894 by Josephus Daniels, who later served as secretary of the Navy under President Woodrow Wilson and ambassador to Mexico under Franklin D. Roosevelt. The Daniels family owned the paper until 1995, when it was purchased by McClatchy. 

A company with deep roots in the Triangle, The News & Observer Publishing Co. is a modern information company that publishes news and information in both digital and print formats to serve a growing market. Our publications include The News & Observer, one of the nation’s best regional newspapers, and 10 bi-weekly community newspapers. The company launched nando.net, one of the nation’s first internet service providers, in 1994, and today is home to both newsobserver.com and triangle.com, two of the region’s leading websites. We offer comprehensive marketing and advertising solutions that range from cutting-edge rich media online ads to traditional newspaper inserts. 

The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded the Pulitzer Prize Gold Medal for Public Service for its work showing how commercial hog farms were affecting the environment and economy in Eastern North Carolina.

Our main office is in downtown Raleigh, NC.

For current positions visit us at http://newsobserver.theresumator.com/apply

Section iconCompany Overview

Phone number
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
51111 - Newspaper Publishers
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    The News & Observer's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    The News & Observer's revenue is estimated to be in the range of $100M$250M

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