Advertising partnerships With revenue in the $100M-$250M range and a leading market position as Nashville’s top CBS affiliate across platforms, NewsChannel 5 presents opportunities for premium local and regional ad packages, sponsorships, and branded content with a strong emphasis on high-reach segments in Middle Tennessee and Southern Kentucky.

Analytics and data Leverage the station’s tech stack (Snowplow, Adobe Experience Cloud, Qualtrics, Smartsheet) to offer advanced audience insights, measurement, and optimization services for advertisers seeking data-driven campaigns and better ROI in local markets.

Community partnerships Existing community initiatives (Safe Place collaborations, Blood Assurance drives, News Literacy partnerships) create a pathway for cause-related campaigns, grant-funded programs, and co-branded initiatives that align advertisers with trusted community impact storytelling.

Investigative credibility NewsChannel 5 Investigates and a history of award-winning political reporting (Toner Prize, etc.) position the brand as a venue for long-form sponsored projects, educational content series, and exclusive investigative sponsorships targeting government, health, and consumer issues.

Cross-platform reach As a leading multi-platform content provider with unique SKY5 aerial capabilities and a strong regional footprint, there are opportunities to offer bundled TV, digital, and aerial coverage sponsorships, as well as cross-channel programmatic opportunities for advertisers seeking broad visibility.