Growing HaaS demand NewServers has demonstrated doubling revenues in the first half of 2009, signaling strong demand for Hardware as a Service and dedicated cloud servers. This creates an opportunity to position scalable HaaS solutions to enterprises looking for secure, performance-focused hosting without capital expenditure.

Bare Metal edge The offering centers on dedicated bare metal cloud servers rather than shared infrastructure, appealing to organizations with strict performance, security, or compliance requirements. Target sectors include gaming, VoIP, high-performance computing, and graphics rendering where isolation and predictability matter.

SMB to mid-market With a small employee base and revenues in the low to mid-market range, NewServers may be expanding into new markets or verticals. Sales efforts can emphasize cost-effective, scalable data center solutions that support growth without large capex, appealing to growing mid-size firms.

Global expansion potential Recent growth and a focus on new markets suggest potential for geographic and product line expansion. Propose cross-sell of HaaS to adjacent needs such as VR/graphics rendering, media delivery, or secure cloud storage for distributed teams.

Strategic partnerships Position NewServers as a partner for firms seeking reliable alternative cloud infrastructure. Opportunities exist to collaborate with VARs, MSPs, or software developers who require dedicated, performance-optimized environments for their SaaS or on-premise to cloud migration projects.