Regional Focus Newsom Oil serves the Southeast US, with a history since 1945 and a growing footprint across Florida, Georgia, South Carolina, and North Carolina. This regional concentration offers sales opportunities for lubricant programs tailored to state-specific fleets and localized distributors.

Prestige as Distributor As an authorized distributor of Marathon Lubricants with a broad product mix (Passenger Car Motor Oils, Heavy Duty Oils, Gear Oils, Greases, Transmission Fluids, Antifreeze), there is potential to upsell bundled lubricant solutions and maintenance packages to existing customers and new fleets.

Fleet Care Proposition The PROTECT Safety Program and emphasis on reducing wear and keeping fleets running suggests opportunities to cross-sell value-added services such as lubricant analysis, wear monitoring, and customized lubrication programs for commercial and industrial fleets.

SMB Growth Readiness With a midsize employee base (11-50) and $25M-$50M in revenue, Newsom Oil targets regional customers and local distributors. This profile aligns with mid-market outreach, channel partnerships, and reseller programs to expand market share in the Southeast.

Growth Levers Leverage continued safety and quality branding, expand digital presence, and target regional maintenance managers in Florida and neighboring states. Opportunities exist in expanding product categories, offering bulk purchasing, and introducing loyalty programs for repeat fleet customers.