Industry & focus Target The News Media Alliance as a mid-size trade association in the newspaper publishing space with a membership network across U.S. publishers, offering opportunities to sell productivity, content management, and advertising technology solutions tailored to publishers.

Technology footprint Leverage their multi-system tech stack (Adobe Creative Cloud, Salesforce, SAP/PeopleSoft, Atlassian, monday.com, SEMrush, Piwik PRO) to offer integrated SaaS platforms, data analytics, CRM automation, and workflow optimization that connect marketing, sales, and editorial workflows.

Leadership & governance Engage through board leadership channels given recent chair appointments and expanded policy roles; position executive networking and policy analytics offerings to align with governance and strategic initiatives across member organizations.

Public policy & partnerships Capitalize on active public policy and industry partnership activities (global government affairs role, free speech partnerships, and AI/tech policy discourse) by offering compliance, advocacy analytics, and content integrity tools to support policy monitoring and industry engagement.

Event & recognition Tap into their industry events and awards ecosystem (Support Journalism Awards Dinner, industry events around AI and journalism) to propose sponsorships, attendee-focused tech demos, and targeted marketing solutions for member engagement and brand visibility.