Unified salon network Recent consolidation at NewStyle Salons with the Green Bay West location closing and joining the Suamico team under one roof signals a shift towards a more centralized operations model. Sales opportunities exist to offer centralized marketing, scheduling, and back-office solutions that leverage economies of scale.

Franchise brand leverage As owners of a Fantastic Sams franchise in multiple Wisconsin markets, there is potential to upsell brand-aligned services and products, including franchise-approved marketing materials, loyalty programs, and standardized tech stacks that enhance cross-location consistency.

Tech modernization Current tech stack includes AWS, WordPress, MySQL, Google Workspace, and analytics tools. There is room to propose upgraded customer engagement platforms, CRM integration, online booking enhancements, and data analytics to drive appointment growth and average spend.

Mid-market revenue growth With revenues in the $10M–$25M band and a lean employee base, NewStyle Salons may benefit from scalable SaaS solutions, payroll compliance, and cost-optimization tools tailored for multi-location consumer services businesses to boost margins.

Expansion opportunity The group operates in Green Bay and Appleton with related markets, suggesting potential for territorial expansion or franchise partnerships. Sales outreach could focus on expansion-ready marketing, point-of-sale upgrades, and training programs to support rapid scaling.