Expansion & Growth Next Glass has expanded its product ecosystem with Untappd for Business, PaySmart, and recently acquired Ekos, signaling a strategic push into integrated beverage program management, payments, and supply chain solutions. Sales opportunities exist in offering bundled software for beverage programs, invoicing optimization, and end-to-end operations for multi-channel distributors and venues.

Revenue Potential With reported revenue in the $25M-$50M range and a global software focus for the beverage industry, Next Glass represents a mid-market to enterprise target for upselling premium platforms (Untappd for Business Premium), additional modules, and enterprise-level analytics to drive guest traffic and store performance.

Strategic Partnerships Past collaborations with Wine-Searcher and ongoing positioning across Untappd, BeerAdvocate, and related brands indicate receptiveness to channel partnerships and co-marketing opportunities. Sales efforts can leverage co-branded solutions, referrals, and cross-sell within the partner ecosystem.

Operational Efficiencies Recent product launches such as PaySmart and mobile Untappd for Business updates point to a focus on cost-effective payments and on-the-go program management. There is potential to sell integrated payment processing, invoicing optimization, and mobile-enabled workflows to hospitality groups and retailers seeking frictionless operations.

Technology & Data A tech stack spanning WordPress, New Relic, Cornerstone, and data tools like ZoomInfo suggests strong data capabilities and scalable web infrastructure. Opportunities exist to offer advanced analytics, customer insights, and personalized marketing capabilities to beverage retailers, bars, and distributors seeking measurable ROI.