Expanding product line Vivino recently launched three new wines, offering consumers a greater diversity of options in the Rioja region. This expansion presents an opportunity to target customers interested in exploring different wine varieties and flavors.

Strategic partnerships By partnering with J Sainsbury plc for in-store and online wine ratings, Vivino has access to a larger consumer base seeking peer-reviewed recommendations. Leveraging this partnership can lead to increased sales through trust and brand exposure.

Award-winning recognition Winning awards such as the 2021 Retailer/Marketplace of the Year by Wine Enthusiast Magazine enhances Vivino's credibility and visibility in the market. Highlighting these accolades in sales efforts can attract new customers looking for reputable wine platforms.

Key personnel additions With the appointment of Niall Wass as a growth advisor, Vivino strengthens its leadership team with expertise in tech-enabled companies. Leveraging Wass' experience can contribute to strategic sales approaches targeting growth-stage businesses.

CEO leadership change The recent hiring of Olivier Grémillon as the new Chief Executive Officer brings fresh leadership to Vivino. Sales development representatives can capitalize on this change by aligning their sales strategies with Grémillon's vision for the company's growth.