Niche Industry Focus Next Step Communications specializes in B2B advertising and PR services for the plastics and packaging industries, providing tailored marketing solutions that could benefit companies looking to strengthen their brand presence within these specialized sectors.

Growing Market Expansion The company has recently expanded its physical presence by opening an office in Livermore, California, indicating an opportunity to offer localized marketing strategies and services to emerging regional clients in the US market.

Mid-Size Revenue Range With annual revenues ranging from 1 million to 10 million dollars, Next Step presents an opportunity to target similarly sized companies within the plastics and packaging industries seeking scalable advertising and PR solutions.

Leadership Transition Recent leadership changes, including the retirement of a key executive, may create opportunities for new strategic partnerships or consulting engagements to support ongoing growth initiatives or organizational development.

Digital Presence and Tech Stack Utilizing a modern digital infrastructure with platforms like Squarespace, Google Analytics, and modern web technologies, Next Step is well-positioned to adopt advanced digital marketing strategies, offering prospects innovative advertising campaigns and data-driven marketing analytics services.