Expansion momentum NFP has been expanding through acquisitions and talent additions in 2026, including Total Benefits Advisors in Cleveland and key hires in wealth management and personal risk, signaling opportunities to position complementary services to newly integrated clients and their networks.

Acquisition target Recent acquisition activity by NFP and its status as an Aon company presents a potential cross-sell to clients of acquired firms, especially in retirement services, employee benefits, and wealth management, where NFP seeks to broaden its advisory footprint.

Strategic partnerships Partnerships such as with Suntex Marina Investors demonstrate NFP’s appetite for national insurance collaborations, suggesting sales opportunities to enterprise clients in leisure, marina, and other asset-heavy sectors seeking bundled risk and benefits solutions.

Talent and capabilities Continued recruitment of senior leaders (e.g., vice presidents in wealth management and personal risk) indicates a priority on high-touch advisory services and sophisticated planning, creating opportunities to engage mid-market firms seeking enhanced risk, benefits, and wealth management strategies.

Brand and recognition Multiple Best Places to Work accolades and a large client roster imply strong client service capabilities and sustainability focus, enabling sales pitches to firms prioritizing reputable advisors with scalable technology platforms and transparent governance.