Insights

Cultural Leadership NICE CROWD specializes in creating immersive cultural experiences that celebrate Black creativity, offering opportunities to partner with brands and organizations seeking to align with diversity, equity, and inclusion initiatives targeting culturally engaged audiences.

Global Expansion With a presence in major U.S. cities and international markets, NICE CROWD presents a strategic opportunity to develop and sell scalable event production and community engagement solutions to companies aiming to enhance their global cultural outreach.

Digital Integration The company’s focus on innovative event formats and audience engagement—such as festivals and award shows—coupled with its adoption of advanced tech stacks like Next.js and Svelte, opens avenues to offer digital event services, tech partnerships, and virtual experience solutions.

Partnership Opportunities NICE CROWD’s strategic collaborations and strong reputation in the Black cultural space suggest potential for sponsorship sales, brand activations, and partnership underwriting with organizations that want to connect authentically with diverse communities.

Growth and Development Given its expanding footprint and ongoing efforts to redefine live events, the company presents opportunities for technology vendors, event service providers, and content creators looking to leverage and co-develop innovative, culturally impactful event experiences.

NICE CROWD Tech Stack

NICE CROWD uses 8 technology products and services including CCPA, Docker, JSON-LD, and more. Explore NICE CROWD's tech stack below.

  • CCPA
    Certificates
  • Docker
    Containerization
  • JSON-LD
    Javascript Frameworks
  • Next.js
    Javascript Frameworks
  • Svelte
    Javascript Frameworks
  • G2
    Online Review Management
  • Ahrefs
    Search Marketing
  • Pinterest
    Visual And User Generated Content Marketing

NICE CROWD's Email Address Formats

NICE CROWD uses at least 2 format(s):
NICE CROWD Email FormatsExamplePercentage
First@abffventures.comJohn@abffventures.com
89%
Last@abffventures.comDoe@abffventures.com
11%
First.Last@linktr.eeJohn.Doe@linktr.ee
89%
FirstLast@linktr.eeJohnDoe@linktr.ee
7%
First@linktr.eeJohn@linktr.ee
2%
FirstL@linktr.eeJohnD@linktr.ee
2%

Frequently Asked Questions

Where is NICE CROWD's headquarters located?

Minus sign iconPlus sign icon
NICE CROWD's main headquarters is located at Los Angeles, California 90028 United States. The company has employees across 1 continents, including North America.

What is NICE CROWD's official website and social media links?

Minus sign iconPlus sign icon
NICE CROWD's official website is linktr.ee and has social profiles on LinkedIn.

What is NICE CROWD's NAICS code?

Minus sign iconPlus sign icon
NICE CROWD's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does NICE CROWD have currently?

Minus sign iconPlus sign icon
As of March 2026, NICE CROWD has approximately 21 employees across 1 continents, including North America. Key team members include Head Of Talent: M. S.Private Events Manager (abff): E. J.Manager, Partnerships & Activations: W.. Explore NICE CROWD's employee directory with LeadIQ.

What industry does NICE CROWD belong to?

Minus sign iconPlus sign icon
NICE CROWD operates in the Entertainment Providers industry.

What technology does NICE CROWD use?

Minus sign iconPlus sign icon
NICE CROWD's tech stack includes CCPADockerJSON-LDNext.jsSvelteG2AhrefsPinterest.

What is NICE CROWD's email format?

Minus sign iconPlus sign icon
NICE CROWD's email format typically follows the pattern of First@abffventures.com. Find more NICE CROWD email formats with LeadIQ.

When was NICE CROWD founded?

Minus sign iconPlus sign icon
NICE CROWD was founded in 1997.

NICE CROWD

Entertainment ProvidersCalifornia, United States11-50 Employees

NICE CROWD is a pioneering live events company creating impactful experiences at the intersection of culture, entertainment, and tourism. Focused on celebrating Black creativity and driving economic impact for its clients, the company produces immersive festivals, award shows, and destination-based experiences across major U.S. cities and international markets.

Founded on a mission to amplify underrepresented voices, NICE CROWD curates vibrant spaces where creativity thrives and communities connect. Its events are designed to inspire, entertain, and engage—blending cultural celebration with strategic impact. The company was co-founded by husband-and-wife team Jeff Friday and Nicole Friday, who serve as CEO and President, respectively.

Best known for its flagship property, the American Black Film Festival (ABFF), NICE CROWD has evolved into a global brand with deep expertise in event production, audience engagement, and strategic partnerships. As its footprint continues to grow, the company remains committed to redefining live events and celebrating Black culture on the world stage.

Section iconCompany Overview

Headquarters
Los Angeles, California 90028 United States
Website
linktr.ee
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    NICE CROWD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    NICE CROWD's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.