Niche

Technology, Information and InternetPennsylvania, United States501-1000 Employees

Niche is a Pittsburgh-based technology company focused on transforming how students and families explore and select schools and colleges, and how institutions plan their incoming classes, a mission it has pursued for over two decades. The platform serves a broad audience, with more than 70 million users annually and more than 3,000 partner schools and colleges, helping streamline operations, raise brand visibility, and support enrollment goals. A central feature is the Direct Admissions program, which lets colleges proactively admit qualified students based solely on a Niche profile, with real-time acceptance and scholarship opportunities.

TIME named Niche Direct Admissions as one of 2024's Best Inventions, reflecting its recognition in the education technology landscape. In December 2025, Linfield University announced a partnership with Niche's Direct Admissions program, becoming the first private college in Oregon to participate.

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