Insights

Growing Market Presence Niche's extensive user base of over 70 million annually and a client portfolio including more than 3,000 educational institutions presents significant opportunities for partnerships and expanding into new markets targeting education-focused organizations.

Innovative Solutions Adoption The company’s successful launch of the Niche Direct Admissions® program, named one of 2024’s Best Inventions by TIME, demonstrates a strong value proposition for colleges seeking cutting-edge tools to streamline admissions and increase conversion rates, making it a compelling upsell opportunity.

Expansion in Top Rankings Recent partnerships with universities like Viterbo and Regis College, along with successful rankings of high schools and neighborhoods, highlight ongoing growth and visibility—perfect for introducing additional integrated services or localized product features to educational and community clients.

Financial Stability and Growth With a revenue range of ten to fifty million dollars supported by thirty-five million dollars in funding, Niche shows strong financial backing and market traction, offering a stable foundation for business development initiatives and long-term collaborations.

Tech-Driven Strategy Utilizing a diverse technology stack including WordPress, PostgreSQL, and iOS, Niche’s digital infrastructure supports scalable and innovative solutions, opening avenues for selling complementary software integrations and custom platform enhancements tailored to the education and community sectors.

Niche Tech Stack

Niche uses 8 technology products and services including Avalara, Reddit Ads, RSS, and more. Explore Niche's tech stack below.

  • Avalara
    Accounting And Finance
  • Reddit Ads
    Advertising
  • RSS
    Content Management System
  • DBT
    Continuous Integration
  • Quantcast Choice
    Cookie Compliance
  • git
    Development
  • C#
    Programming Languages
  • SpeedCurve
    Real User Monitoring

Media & News

Niche's Email Address Formats

Niche uses at least 1 format(s):
Niche Email FormatsExamplePercentage
FLast@niche.comJDoe@niche.com
85%
First@niche.comJohn@niche.com
11%
First.Last@niche.comJohn.Doe@niche.com
3%
Last@niche.comDoe@niche.com
1%

Frequently Asked Questions

Where is Niche's headquarters located?

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Niche's main headquarters is located at 2840 Liberty Avenue, Suite 202 Pittsburgh, PA 15222, US. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Niche's phone number?

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You can contact Niche's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Niche's stock symbol?

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Niche is a publicly traded company; the company's stock symbol is 8490.HK.

What is Niche's official website and social media links?

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Niche's official website is niche.com and has social profiles on LinkedInCrunchbase.

What is Niche's SIC code NAICS code?

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Niche's SIC code is 8221 - Colleges, Universities, and Professional Schools NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Niche have currently?

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As of October 2025, Niche has approximately 594 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Chief Revenue Officer (cro): R. W.Chief Financial Officer: R. P.Chief Product Officer: A. M.. Explore Niche's employee directory with LeadIQ.

What industry does Niche belong to?

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Niche operates in the Technology, Information and Internet industry.

What technology does Niche use?

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Niche's tech stack includes AvalaraReddit AdsRSSDBTQuantcast ChoicegitC#SpeedCurve.

What is Niche's email format?

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Niche's email format typically follows the pattern of FLast@niche.com. Find more Niche email formats with LeadIQ.

How much funding has Niche raised to date?

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As of October 2025, Niche has raised $35M in funding. The last funding round occurred on Apr 29, 2020 for $35M.

When was Niche founded?

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Niche was founded in 2002.
Niche

Niche

Technology, Information and InternetUnited States501-1000 Employees

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free.

Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. 

Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions.

For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.

Section iconCompany Overview

Headquarters
2840 Liberty Avenue, Suite 202 Pittsburgh, PA 15222, US
Phone number
Website
niche.com
SIC Code
8221 - Colleges, Universities, and Professional Schools
Stock Symbol
8490.HK
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2002
Employees
501-1000

Section iconFunding & Financials

  • $35M

    Niche has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35M.

  • $500M$1B

    Niche's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $35M

    Niche has raised a total of $35M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35M.

  • $500M$1B

    Niche's revenue is estimated to be in the range of $500M$1B

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