Insights

Market Reach Niche's broad user base and extensive network of schools and colleges creates a ready-made channel for enrollment and marketing technology partnerships, enabling rapid go-to-market for new tools and services.

Direct Admissions The Niche Direct Admissions program enables proactive acceptance based on student profiles, presenting a unique opportunity to upsell admissions tech, CRM integrations, and scholarship workflows to colleges seeking faster yield.

Strategic Partnerships Recent college partnerships with Linfield and New England College, along with district-level client wins, signal continued adoption of Niche's data-driven enrollment and admissions solutions across higher education and K-12-adjacent markets.

Cost Tool Monetization The launch of a college cost comparison tool creates opportunities to monetize through premium analytics, benchmarking services, and targeted advertising or sponsorship within the platform.

Tech Integrations Niche’s modern tech stack and automation capabilities suggest strong potential for integrations with existing admissions systems and marketing platforms to boost data quality, process efficiency, and user engagement.

Niche Tech Stack

Niche uses 8 technology products and services including Cross Pixel, Google Publisher Tag, DBT, and more. Explore Niche's tech stack below.

  • Cross Pixel
    Ad Verification And Optimization
  • Google Publisher Tag
    Advertising
  • DBT
    Continuous Integration
  • Quantcast Choice
    Cookie Compliance
  • Gong
    Customer Data Platforms
  • Microsoft Visual Studio
    Development
  • R Project
    Programming Languages
  • JSON
    Programming Languages

Media & News

Niche's Email Address Formats

Niche uses at least 1 format(s):
Niche Email FormatsExamplePercentage
FLast@niche.comJDoe@niche.com
85%
First@niche.comJohn@niche.com
11%
First.Last@niche.comJohn.Doe@niche.com
4%

Frequently Asked Questions

What is Niche's phone number?

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You can contact Niche's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Niche's stock symbol?

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Niche is a publicly traded company; the company's stock symbol is 8490.HK.

What is Niche's official website and social media links?

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Niche's official website is niche.com and has social profiles on LinkedInCrunchbase.

What is Niche's SIC code NAICS code?

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Niche's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Niche have currently?

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As of July 2026, Niche has approximately 583 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Ceo: L. Z.President: I. L.President: K. J.. Explore Niche's employee directory with LeadIQ.

What industry does Niche belong to?

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Niche operates in the Technology, Information and Internet industry.

What technology does Niche use?

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Niche's tech stack includes Cross PixelGoogle Publisher TagDBTQuantcast ChoiceGongMicrosoft Visual StudioR ProjectJSON.

What is Niche's email format?

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Niche's email format typically follows the pattern of FLast@niche.com. Find more Niche email formats with LeadIQ.

How much funding has Niche raised to date?

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As of July 2026, Niche has raised $44M in funding. The last funding round occurred on Apr 29, 2020 for $35M.

When was Niche founded?

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Niche was founded in 2002.
Niche logo

Niche

Technology, Information and InternetPennsylvania, United States501-1000 Employees

Niche is a Pittsburgh-based technology company focused on transforming how students and families explore and select schools and colleges, and how institutions plan their incoming classes, a mission it has pursued for over two decades. The platform serves a broad audience, with more than 70 million users annually and more than 3,000 partner schools and colleges, helping streamline operations, raise brand visibility, and support enrollment goals. A central feature is the Direct Admissions program, which lets colleges proactively admit qualified students based solely on a Niche profile, with real-time acceptance and scholarship opportunities.

TIME named Niche Direct Admissions as one of 2024's Best Inventions, reflecting its recognition in the education technology landscape. In December 2025, Linfield University announced a partnership with Niche's Direct Admissions program, becoming the first private college in Oregon to participate.

Section iconCompany Overview

Phone number
Website
niche.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
8490.HK
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2002
Employees
501-1000

Section iconFunding & Financials

  • $44M

    Niche has raised a total of $44M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35Mas a series_c.

  • $100M$250M

    Niche's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $44M

    Niche has raised a total of $44M of funding over 4 rounds. Their latest funding round was raised on Apr 29, 2020 in the amount of $35Mas a series_c.

  • $100M$250M

    Niche's revenue is estimated to be in the range of $100M$250M

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