Established Market Presence Nicholas Pools has been operating since 1969, establishing a long-standing reputation in the inground swimming pool industry, which facilitates trust and repeat business opportunities.

Product Expansion The addition of garden and patio decor items indicates opportunities to cross-sell complementary outdoor products, enhancing overall sales through bundled offerings.

Customer Engagement Their active use of digital marketing tools like Facebook Pixel and SEO strategies suggests potential for targeted online advertising campaigns to reach homeowners planning pool upgrades.

Financial Scope With revenue between one and ten million dollars and a small team, there is scope to target regional projects, seasonal promotions, and personalized services to increase market share.

Service Diversification Offering pool renovations, water testing, and spa displays suggests opportunities to expand service packages, creating upsell potential to existing customers seeking upgrades or full renovations.