Luxury Custom Pools Pools by Richard specializes in high-end, custom in-ground gunite pools and spas, including waterfront and vanishing edge designs, indicating a focus on affluent clients seeking premium outdoor living solutions.

Market Opportunity With current revenue estimates up to 10 million dollars and a small team, there is potential to expand marketing efforts to attract additional high-net-worth individuals and luxury property developers in Southern New England.

Digital Presence The company employs a modern website and SEO tools like Yoast SEO and NextGEN Gallery, suggesting an active online marketing strategy that can be leveraged to generate leads and showcase upscale projects.

Industry Benchmarking Compared to larger competitors like Anthony & Sylvan Pools and Latham Pool Products, there may be a growth opportunity by emphasizing bespoke design services and exclusive features to differentiate in a competitive market.

Expansion Potential Given their reputation and specialized expertise, there is scope to develop partnerships with luxury real estate agents and waterfront property developers to increase project volume and market penetration.