NielsenIQ Email Format
Information ServicesIllinois, United States10001+ Employees
NielsenIQ is a global information services company that specializes in consumer intelligence and is based in Chicago, Illinois. After combining with GfK in 2023, the firm operates in more than 95 countries, spanning a large share of global economic activity, and it provides integrated insights into consumer buying behavior through advanced analytics on its platforms. Its clients include retailers and advertisers seeking data-driven understanding to identify growth opportunities and allocate investments more effectively. The company emphasizes a holistic view of retail and broad consumer insights delivered through its analytics platforms. In June 2026, NielsenIQ announced an expanded collaboration with Cadent Technology to advance audience planning and activation.