Global Market Presence NielsenIQ operates in over 95 countries, covering 97% of the world's GDP, offering extensive reach and access to diverse consumer markets which presents opportunities for multinational clients seeking comprehensive consumer insights worldwide.

Data-Driven Innovation With recent launches such as Product Insights in Canada and strategic partnerships like Xiaohongshu and Helloteller, NielsenIQ demonstrates a strong commitment to expanding its data capabilities and offering tailored solutions that meet specific industry needs such as healthcare, wine, and retail media.

Technology Adoption Utilizing advanced analytics platforms and a robust tech stack including SAP, Bizagi, and SonarQube, NielsenIQ is well-positioned to deliver high-value insights, appealing to clients seeking innovative, tech-enabled consumer intelligence solutions.

Industry Engagement Active participation in high-profile industry events like the J.P. Morgan Investor Conference and IFA Retail Summit indicates NielsenIQ’s focus on strategic partnerships and thought leadership, creating opportunities to connect with key decision-makers across retail and consumer sectors.

Growth and Leadership With revenues estimated between 1 billion and 10 billion dollars and the recent appointment of senior executives such as the Vice President of Retail Media, NielsenIQ is strategically positioned to capitalize on expanding data and insights markets, making it an attractive partner for companies aiming to enhance their consumer intelligence capabilities.