Strategic Partnerships NielsenIQ has recently partnered with major retailers such as Fresh Market and SPAR International, presenting an opportunity for sales teams to leverage these relationships and pitch their products or services as complementary solutions.

New Product Launches The introduction of innovative tools like NIQ Ask Arthur and the Cultural Resonance module indicates NielsenIQ's focus on staying ahead in the market. Sales professionals can capitalize on these new offerings to engage with existing clients or attract new ones.

Global Reach As a company with operations in 100+ markets covering over 90% of the world's population, NielsenIQ offers an extensive global reach. Sales teams can target international markets with NielsenIQ's support and network to expand their sales pipeline.

Industry Recognition NielsenIQ's position as a leading consumer intelligence company and its collaboration with renowned brands like McDonald's and Food Banks Canada showcase industry recognition. Sales professionals can leverage NielsenIQ's reputation to build credibility and win new business.

Cutting-Edge Technology With a tech stack encompassing platforms like Bloomberg, GitHub, and Microsoft Excel, NielsenIQ demonstrates a commitment to advanced technology. Sales development representatives can highlight the innovative tech solutions used by NielsenIQ to appeal to tech-savvy prospects and close deals.