Global Market Reach With operations in over 95 countries representing 97 percent of the world’s GDP, NielsenIQ offers unparalleled global consumer insights and analytics solutions, providing an ideal partner for multinational companies seeking comprehensive market intelligence and growth strategies.

Data-Driven Innovation NielsenIQ’s use of advanced analytics platforms and a robust tech stack positions it as a leader in delivering detailed consumer behavior insights, presenting opportunities to sell customized data solutions and analytics services to brands aiming to optimize marketing and product strategies.

Strategic Partnerships Recent collaborations with Amazon and Xiaohongshu highlight NielsenIQ’s expanding influence in cross-platform advertising and health industries, making it a strategic partner for clients looking to leverage consumer data insights across digital channels and verticals.

Industry Recognition NielsenIQ’s accolades in diversity, inclusion, and management awards demonstrate its strong reputation and credibility, which can be leveraged in sales efforts to target clients valuing corporate responsibility and recognized excellence.

Growth and Expansion The company’s recent product launches, such as the APAC consumer outlook guide, and active participation in investor and industry events, create multiple entry points for presenting tailored research, consulting, and data services to organizations seeking to stay ahead of market trends.