Insights

High-Impact Partnerships Nift already powers experiences for large platforms like Afterpay, Klarna, TripAdvisor, and Ticketmaster, indicating strong potential to upsell collaborative campaigns with other commerce platforms seeking to boost user engagement and conversion through appreciated-based gifting.

High Intent Audience With over 100 million consumers connected across brands, and observed conversion rates up to 10%, there is a sizable, high-intent audience receptive to branded gift experiences, presenting a ripe opportunity for new brand or platform onboarding.

Revenue Growth Levers The combination of platform rewards driving incremental revenue and consumer discovery of new brands suggests cross-sell opportunities into adjacent sectors (e.g., ecommerce marketplaces, travel, entertainment) looking to monetize engagement.

Technology Enablement Nift’s AI-powered matching and its tech stack indicate a capability to scale personalized campaigns; sales can emphasize our data-driven, low-friction deployment to reduce time-to-value for partners seeking rapid activation.

Sustainability & Brand Loyalty The gifting and appreciation model supports stronger brand sentiment and loyalty on both platforms and with consumers, presenting a forward-looking angle for sustainability-minded brands seeking measurable engagement metrics.

Nift Tech Stack

Nift uses 8 technology products and services including HubSpot Analytics, Apache Airflow, Kubernetes, and more. Explore Nift's tech stack below.

Media & News

Nift's Email Address Formats

Nift uses at least 1 format(s):
Nift Email FormatsExamplePercentage
First.Last@gonift.comJohn.Doe@gonift.com
94%
First.Middle@gonift.comJohn.Michael@gonift.com
2%
FirstMiddle.Last@gonift.comJohnMichael.Doe@gonift.com
2%
First@gonift.comJohn@gonift.com
2%

Frequently Asked Questions

What is Nift's stock symbol?

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Nift is a publicly traded company; the company's stock symbol is IND.

What is Nift's official website and social media links?

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Nift's official website is gonift.com and has social profiles on LinkedInCrunchbase.

How much revenue does Nift generate?

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As of August 2026, Nift's annual revenue is estimated to be $50M - $100M.

What is Nift's SIC code NAICS code?

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Nift's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Nift have currently?

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As of August 2026, Nift has approximately 196 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: S. W.Head Of Ai & Data Science: G. G.Founder And Managing Director: D. P.. Explore Nift's employee directory with LeadIQ.

What industry does Nift belong to?

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Nift operates in the Advertising Services industry.

What technology does Nift use?

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Nift's tech stack includes HubSpot AnalyticsApache AirflowKubernetesPostmanPostgreSQLGoogle WorkspaceGoogle CloudKlaviyo.

What is Nift's email format?

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Nift's email format typically follows the pattern of First.Last@gonift.com. Find more Nift email formats with LeadIQ.

How much funding has Nift raised to date?

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As of August 2026, Nift has raised $20M in funding. The last funding round occurred on Mar 30, 2018 for $17M.

When was Nift founded?

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Nift was founded in 2014.
Nift logo

Nift

Advertising ServicesMassachusetts, United States51-200 Employees

Nift operates in the advertising services space by helping platforms and brands transform moments of appreciation into customer experiences and measurable business outcomes. The company delivers thoughtful thank-you gifts at key points along the customer journey—after a purchase, sign-up, review, or milestone—connecting consumers with brands they may want to discover. Its platform uses artificial intelligence to pair individual users with brand experiences that align with their interests, creating value for all participants: consumers gain exposure to new brands, platforms reward users and generate incremental revenue, and brands attract high-intent customers.

Based in Boston, Massachusetts, Nift serves a broad network that includes more than 100 million consumers and thousands of brands across platforms in North America, the UK, and Australia. It lists partners such as Afterpay, Klarna, TripAdvisor, and Ticketmaster, along with consumer brands like Fabletics, Chewy, Harry's, and HelloFresh. The company has been recognized by Deloitte as one of North America’s fastest-growing technology companies.

Section iconCompany Overview

Website
gonift.com
SIC Code
8742 - Management Consulting Services
Stock Symbol
IND
NAICS Code
541613 - Marketing Consulting Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $20M

    Nift has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Mar 30, 2018 in the amount of $17Mas a series_a.

  • $50M - $100M

    Nift's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $20M

    Nift has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Mar 30, 2018 in the amount of $17Mas a series_a.

  • $50M - $100M

    Nift's revenue is estimated to be in the range of $50M - $100M

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