Nikki Beach Hospitality Group Employee Directory
HospitalityFlorida, United States501-1000 Employees
Nikki Beach Hospitality Group, based in Miami, Florida, operates in the luxury hospitality space through a portfolio that includes beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Founded by Jack and Lucia Penrod, the group seeks to deliver immersive lifestyle experiences by blending music, dining, entertainment, fashion, film, and art across its destinations. The portfolio has expanded with Lucia, launched in 2024, and Maison Mer, debuting in 2025, each offering its own culinary identity. Recent developments include a Marrakech location announced for 2026 and continued expansion in Costa Smeralda with a new site and the Nikki Beach Cocktail Club. The company has pursued growth through an owner-friendly operating platform to position itself among upper-luxury hotel brands.