Local dominance NJ Advance Media is the leading local news and data-driven marketing agency in New Jersey, with first-party data on over 170 million devices and cross-platform reach across NJ.com, Lehigh Valley Live, newsletters, social channels and print publications. This presents opportunities to pitch targeted local advertising programs and cross-channel packages that leverage their established audience and real-time reporting capabilities.

Cross-channel leverage As part of Advance Local, they offer integrated marketing solutions across multiple platforms using first-party data combined with external data partners. Sales opportunities exist in offer bundles that span digital, print, events and newsletters, emphasizing data-driven targeting and measurable outcomes for clients seeking local and regional reach.

Data powered Their access to first-party data on 170M devices plus partnerships with major data providers enables highly targeted audience segments. This creates potential to upsell sophisticated programmatic, retargeting, and custom audience campaigns with clear ROI metrics for advertisers focused on performance and attribution.

Award winning credibility A strong track record of NJPA and Online News Association awards signals quality creative capabilities and editorial credibility. Use this to position premium advertising and sponsorship opportunities, content marketing, and branded content packages that align with trusted local journalism.

Growth and collaboration A growth-focused culture with investment in products and people and ongoing leadership appointments suggests expansion opportunities in talent-focused marketing services, innovative content, and audience engagement initiatives. Propose training-led campaigns, co-branded content programs, and expansion into new verticals for local businesses.