NJOY Email Format

ManufacturingVirginia, United States51-200 Employees

NJOY is a mid-sized manufacturing company based in Richmond, Virginia, founded in 2006. In 2023 it became a wholly owned subsidiary of Altria Group, Inc. Its founding goal was to provide adult smokers with an alternative to combustible cigarettes, a goal it continues to pursue. 

The company’s product portfolio includes NJOY ACE and NJOY DAILY, which were among the first e-vapor products to receive FDA market authorizations for both tobacco and menthol variants. A regulatory development from the International Trade Commission prohibits importing, marketing, selling, or distributing NJOY ACE devices and pods in the United States as of March 31, 2025. NJOY operates within the manufacturing industry, focusing on products intended as alternatives to traditional smoking for adult consumers.

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