Insights

Market Leadership NJOY stands out as a leading independent player in the US ENDS market, with recent FDA approval of their ACE device and pods enhancing their credibility and legal standing. This positions them well to expand their market share and attract adult smokers seeking alternatives to combustible cigarettes.

Recent Acquisition The company's recent acquisition by Altria Group for 2.75 billion dollars indicates significant backing and potential for increased investment. This opens opportunities for strategic collaborations, distribution expansion, and innovation in nicotine delivery products.

Innovation & Research NJOY's development of a Standard Research Electronic Cigarette in partnership with NIDA demonstrates a commitment to scientific validation and public health, making their products appealing to health-conscious consumers and organizations interested in evidence-based alternatives.

Legal & Patent Strategies NJOY's active patent infringement litigation against Juul Labs highlights a focus on protecting intellectual property, which could be relevant for partners seeking to license or collaborate on innovative nicotine delivery technologies or research tools.

Customer & Market Focus With a moderate revenue range of 10 to 50 million dollars and a strong emphasis on adult smoker alternatives, sales efforts can target health-conscious consumers and adult smokers, emphasizing product safety, FDA approval, and scientific backing to differentiate from competitors.

Similar companies to NJOY

NJOY Tech Stack

NJOY uses 8 technology products and services including MATLAB, Autodesk Revit, Visier, and more. Explore NJOY's tech stack below.

  • MATLAB
    Advanced Analytics And Data Science
  • Autodesk Revit
    Cad & Graphics
  • Visier
    Human Resource
  • Glassdoor
    Online Review Management
  • iOS
    Programming Languages
  • Microsoft Teams
    Team Collaboration
  • Autodesk
    Visualisation Software
  • Minitab
    Visualisation Software

NJOY's Email Address Formats

NJOY uses at least 2 format(s):
NJOY Email FormatsExamplePercentage
FLast@njoy.comJDoe@njoy.com
91%
First@njoy.comJohn@njoy.com
7%
Last@njoy.comDoe@njoy.com
1%
First.Last@njoy.comJohn.Doe@njoy.com
1%
First.Last@altria.comJohn.Doe@altria.com
67%
F.Last@altria.comJ.Doe@altria.com
24%
FLast@altria.comJDoe@altria.com
5%
First.L@altria.comJohn.D@altria.com
4%

Frequently Asked Questions

Where is NJOY's headquarters located?

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NJOY's main headquarters is located at W Broad St, Richmond, Virginia, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is NJOY's phone number?

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You can contact NJOY's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is NJOY's stock symbol?

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NJOY is a publicly traded company; the company's stock symbol is ENJYW.

What is NJOY's official website and social media links?

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NJOY's official website is altria.com and has social profiles on LinkedInCrunchbase.

How much revenue does NJOY generate?

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As of September 2025, NJOY's annual revenue reached $35M.

What is NJOY's NAICS code?

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NJOY's NAICS code is 31-33 - Manufacturing.

How many employees does NJOY have currently?

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As of September 2025, NJOY has approximately 5K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: R. N.Chief Data Officer; Svp Finance: P. S.Chief Science And Technology Officer: M. G.. Explore NJOY's employee directory with LeadIQ.

What industry does NJOY belong to?

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NJOY operates in the Manufacturing industry.

What technology does NJOY use?

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NJOY's tech stack includes MATLABAutodesk RevitVisierGlassdooriOSMicrosoft TeamsAutodeskMinitab.

What is NJOY's email format?

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NJOY's email format typically follows the pattern of . Find more NJOY email formats with LeadIQ.

How much funding has NJOY raised to date?

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As of September 2025, NJOY has raised $5M in funding. The last funding round occurred on Mar 05, 2021 for $5M.

When was NJOY founded?

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NJOY was founded in 2006.
NJOY

NJOY

ManufacturingUnited States5001-10000 Employees

NJOY is one of the largest independent electronic nicotine device (ENDS) companies in the U.S. and a leader in the revolution against combustible cigarettes. With a mission to Make Smoking History, adult smokers have trusted the NJOY brand to offer a range of satisfying electronic nicotine products as an alternative to combustible cigarettes since 2007. In April 2022, NJOY made history when the US Food and Drug Administration issued Marketing Granted Orders for NJOY’s ACE Device and Pods, reflecting FDA’s determination that these products are “appropriate for the protection of public health”. With that decision, NJOY became the only company independent of Big Tobacco to receive Marketing Granted Orders for their ENDS products. Exemplary of its commitment to contributing to the improvement of public health, NJOY developed the Standard Research Electronic Cigarette in exclusive partnership with the National Institute of Drug Abuse (NIDA) for use in independent, government-funded clinical studies. 

At NJOY, we are adamant that our mission is at the center of everything we do – this includes hiring the right team members to continue to build this History-making company. If you want to make history while being surrounded by the best and brightest colleagues, read on to learn more about this opportunity.

Section iconCompany Overview

Headquarters
W Broad St, Richmond, Virginia, US
Phone number
Website
altria.com
Stock Symbol
ENJYW
NAICS Code
31-33 - Manufacturing
Founded
2006
Employees
5001-10000

Section iconFunding & Financials

  • $5M

    NJOY has raised a total of $5M of funding over 12 rounds. Their latest funding round was raised on Mar 05, 2021 in the amount of $5M.

  • $10M$50M

    NJOY's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $5M

    NJOY has raised a total of $5M of funding over 12 rounds. Their latest funding round was raised on Mar 05, 2021 in the amount of $5M.

  • $10M$50M

    NJOY's revenue is in the range of $10M$50M

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