Industry Leadership As the leading trade association representing 85% of North American marine manufacturers, NMMA offers extensive access to a large and influential network of boating industry stakeholders, providing opportunities for targeted outreach and strategic partnerships.

Event Engagement NMMA’s active participation in major industry events like the Toronto International Boat Show, ICOMIA World Marinas Conference, and IBEX demonstrates a strong presence in industry gatherings, which can be leveraged for promotional campaigns and product launches.

Safety and Innovation With multiple awards for boating safety leadership and initiatives like the Marine Leadership Barometer, NMMA positions itself as a thought leader, creating openings for safety technology providers and innovative marine solutions to collaborate or sponsor industry initiatives.

Digital and Content Strategy The organization’s use of diverse tech tools and digital platforms suggests receptiveness to advanced marketing, analytics, and engagement solutions that enhance member communication, event promotion, and industry insights dissemination.

Growth and Expansion Recent initiatives like launching the Marine Leadership Barometer and new leadership hires indicate ongoing growth and strategic positioning, opening avenues for leadership development programs, research firms, and industry evaluation tools to offer partnership or support services.