Google Grant specialist Leverage the core offering of Google Grant management for nonprofits to upsell scope, such as expanded grant management, grant maintenance packages, and optimization services beyond the standard $10,000 monthly grant.

Nonprofit focus Target organizations in the nonprofit sector with similar needs for mission storytelling and cost-effective outreach, presenting case studies and ROI stories that demonstrate large captive audiences and high-value impact.

Strategic partnerships Position as a partner for nonprofits with external programs or dance and arts organizations (as evidenced by ETD partnership) to cross-sell SEO, landing page optimization, and analytics packages to maximize online visibility.

Technology stack leverage Offer an integrated analytics and CRO bundle using Google Ads, Hotjar, Crazy Egg, HubSpot Analytics, and Squarespace to deliver end-to-end campaign performance tracking and conversion rate improvements.

Scale through mid-market With revenue in the tens of millions and a mid-sized employee base, pursue mid-market nonprofit clients and similar agencies by offering scalable pricing, volume-adaptive services, and dedicated account teams to drive larger contracts.