Noral Group International, Incorporated
Marketing and AdvertisingDistrict of Columbia, United States0-1 Employees
Noral Group International, Incorporated operates in the advertising services field as a social marketing firm. Based in Washington, District of Columbia, it is a woman-owned organization with a very small staff. The company relies on audience research to understand what motivates behavior and sustains action over the long term. Its approach focuses on developing strategies and tactics that address behavior across multiple levels, from individuals' day-to-day lives to their communities and other contextual factors that influence sustained change. The firm integrates research with the development of complex messaging, outreach through partnerships, branding and positioning for clients, and the use of web capabilities as part of its integrated social marketing approach. This framework supports efforts to achieve long-term behavior change.
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