Insights

Expansion Footprint Recent expansion into Ireland with a Dublin store signals openness to new European markets and cross-border sales opportunities. With a multi-country footprint, the company may need regional suppliers and logistics partners, localization support, and regional campaigns. This presents a chance to pitch distribution agreements, exclusive product lines, and store events or promotions to accelerate new market penetration.

Price Strategy Fixed low prices with a rotating assortment creates a dynamic shelf and frequent new item opportunities for suppliers. Propose exclusive SKUs, promotional bundles, and planogram support to align with the treasure hunt store concept. Potential for vendor managed inventory and cross promotional campaigns to improve shelf velocity and margins.

Tech Enablement The retail tech stack shows mature operations using LS Retail and Microsoft Dynamics. Opportunity to propose integration of supplier catalogs, data feeds, and EDI into their ERP and POS to streamline replenishment and promotions. Consider loyalty program partnerships, digital shelf analytics, and omnichannel experiences leveraging existing channels like Instagram and Google Reviews.

Growth Readiness A sizeable revenue range and large workforce suggest strong purchasing power and scalability needs. Present tiered pricing, volume discounts, regional supply agreements, and flexible payment terms to support rapid category expansion in new markets. Highlight opportunities for sustainability aligned product lines with broad appeal.

Marketing Synergies Active social and employer branding channels indicate marketing and talent acquisition readiness. Propose co branded campaigns, influencer led launches, and country specific promotions around new store openings. Leverage reviews and social proof to accelerate product introductions and demand generation.

NORMAL A/S Tech Stack

NORMAL A/S uses 8 technology products and services including Instagram, Microsoft PowerPoint, Apple iCloud Mail, and more. Explore NORMAL A/S's tech stack below.

  • Instagram
    Advertising
  • Microsoft PowerPoint
    Editors
  • Apple iCloud Mail
    Email
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Google Reviews
    Online Review Management
  • Teamtailor
    Recruitment Marketing
  • LS Retail
    Retail Operations Software
  • Microsoft IIS
    Web Servers

NORMAL A/S's Email Address Formats

NORMAL A/S uses at least 1 format(s):
NORMAL A/S Email FormatsExamplePercentage
First-Last@normal.dkJohn-Doe@normal.dk
47%
F_Last@normal.dkJ_Doe@normal.dk
30%
F-Last@normal.dkJ-Doe@normal.dk
14%
FirLast@normal.dkJohDoe@normal.dk
9%

Frequently Asked Questions

Where is NORMAL A/S's headquarters located?

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NORMAL A/S's main headquarters is located at 41 Godthåbsvej Skanderborg, Central Jutland 8660 Denmark. The company has employees across 5 continents, including EuropeAsiaSouth America.

What is NORMAL A/S's official website and social media links?

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NORMAL A/S's official website is normal.dk and has social profiles on LinkedIn.

What is NORMAL A/S's NAICS code?

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NORMAL A/S's NAICS code is 44-45 - Retail Trade.

How many employees does NORMAL A/S have currently?

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As of June 2026, NORMAL A/S has approximately 5.1K employees across 5 continents, including EuropeAsiaSouth America. Key team members include Ceo: J. F. M.Cpo - Chief Procurement Officer: J. B.Chief Retail Officer: T. N.. Explore NORMAL A/S's employee directory with LeadIQ.

What industry does NORMAL A/S belong to?

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NORMAL A/S operates in the Retail industry.

What technology does NORMAL A/S use?

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NORMAL A/S's tech stack includes InstagramMicrosoft PowerPointApple iCloud MailMicrosoft DynamicsGoogle ReviewsTeamtailorLS RetailMicrosoft IIS.

What is NORMAL A/S's email format?

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NORMAL A/S's email format typically follows the pattern of First-Last@normal.dk. Find more NORMAL A/S email formats with LeadIQ.

When was NORMAL A/S founded?

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NORMAL A/S was founded in 2013.

NORMAL A/S

RetailCentral Jutland, Denmark5001-10000 Employees

NORMAL A/S is a Danish-owned retail company based in Skanderborg, Denmark. The company operates fixed low pricing on a range of branded everyday items, including skin care, oral care, shampoo, makeup and cleaning agents, and maintains a continually refreshed assortment in a maze-like store layout. NORMAL was founded in Silkeborg in April 2013 and has since expanded to more than 400 stores across Norway, Sweden, the Netherlands, France and Finland. The organization employs between 5,001 and 10,000 people. In 2026 it opened a new location in Dublin, Ireland; reported revenue is in the range of $250 million to $500 million.

Section iconCompany Overview

Headquarters
41 Godthåbsvej Skanderborg, Central Jutland 8660 Denmark
Website
normal.dk
NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

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