Insights

Strong International Presence With over 400 stores across six countries including Denmark, Norway, Sweden, the Netherlands, France, and Finland, NORMAL demonstrates significant market expansion potential. This widespread footprint offers multiple opportunities to introduce new product lines and tailor offerings to diverse regional preferences.

Customer Experience Focus NORMAL’s emphasis on a treasure-hunt shopping atmosphere and continuous introduction of new and exciting products creates repeated store visits and high engagement. Leveraging this experience-oriented approach can enhance promotional campaigns and cross-selling strategies.

Branded Product Demand The company specializes in selling well-known branded products at fixed, competitive prices, indicating a strong customer preference for trusted brands. There’s potential to upsell or bundle popular brands with complementary products to increase basket size.

Digital Engagement Tools NORMAL’s use of modern technology platforms like Google Tag Manager, Vue.js, and Microsoft Azure suggests openness to further digital campaigns. Developing targeted promotions through these channels could drive foot traffic and online sales, especially in regions with high store density.

Pricing Stability Advantage Offering consistent, fixed prices without frequent discounts appeals to price-sensitive consumers seeking predictable expenses. Introducing subscription or loyalty programs around this pricing model could boost customer retention and repeat purchases.

Similar companies to NORMAL A/S

NORMAL A/S Tech Stack

NORMAL A/S uses 8 technology products and services including GDPR, Mailgun, Google Fonts API, and more. Explore NORMAL A/S's tech stack below.

  • GDPR
    Certificates
  • Mailgun
    Email
  • Google Fonts API
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks

Media & News

NORMAL A/S's Email Address Formats

NORMAL A/S uses at least 1 format(s):
NORMAL A/S Email FormatsExamplePercentage
First-Last@normal.dkJohn-Doe@normal.dk
48%
F_Last@normal.dkJ_Doe@normal.dk
29%
F-Last@normal.dkJ-Doe@normal.dk
14%
FirLast@normal.dkJohDoe@normal.dk
9%

Frequently Asked Questions

Where is NORMAL A/S's headquarters located?

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NORMAL A/S's main headquarters is located at Godthåbsvej 41, Skanderborg, Danmark 8660, DK. The company has employees across 5 continents, including EuropeAsiaSouth America.

What is NORMAL A/S's official website and social media links?

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NORMAL A/S's official website is normal.dk and has social profiles on LinkedIn.

What is NORMAL A/S's NAICS code?

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NORMAL A/S's NAICS code is 44-45 - Retail Trade.

How many employees does NORMAL A/S have currently?

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As of October 2025, NORMAL A/S has approximately 10K employees across 5 continents, including EuropeAsiaSouth America. Key team members include Ceo: J. F. M.Cio: S. S.Cpo - Chief Procurement Officer: J. B.. Explore NORMAL A/S's employee directory with LeadIQ.

What industry does NORMAL A/S belong to?

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NORMAL A/S operates in the Retail industry.

What technology does NORMAL A/S use?

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NORMAL A/S's tech stack includes GDPRMailgunGoogle Fonts APIVue.jsjQueryMicrosoft AzureGoogle Tag ManagerTailwind CSS.

What is NORMAL A/S's email format?

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NORMAL A/S's email format typically follows the pattern of First-Last@normal.dk. Find more NORMAL A/S email formats with LeadIQ.

When was NORMAL A/S founded?

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NORMAL A/S was founded in 2013.

NORMAL A/S

RetailDenmark10001+ Employees

At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again.
NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner.
NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.

Section iconCompany Overview

Headquarters
Godthåbsvej 41, Skanderborg, Danmark 8660, DK
Website
normal.dk
NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
10001+

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

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