Insights

Growing Market Presence With over 400 stores across multiple European countries and a recent expansion into Dublin, Ireland, NORMAL demonstrates a strong growth trajectory and increasing market footprint, presenting opportunities to introduce new supplier partnerships and expand product offerings.

Consistent Price Model NORMAL's fixed low-price strategy and emphasis on branded products attract cost-conscious consumers seeking reliable value, making it an ideal platform for suppliers of well-known brands looking for stable and recurring sales.

Diverse Product Assortment By continuously updating its product mix with new and exciting items, NORMAL creates a fresh shopping experience that encourages frequent store visits, providing opportunities for suppliers of trending and innovative products to gain visibility.

Technology Integration Utilizing advanced digital tools such as Google Tag Manager, Tailwind CSS, and cloud services like Microsoft Azure, NORMAL indicates a modern, data-driven approach that could benefit from partnerships in retail tech solutions or targeted marketing services.

Financial Performance Generating between 250 and 500 million dollars in revenue with a sizable workforce, NORMAL presents significant sales potential for suppliers and service providers aiming to scale within a competitive retail environment.

Similar companies to NORMAL A/S

NORMAL A/S Tech Stack

NORMAL A/S uses 8 technology products and services including GDPR, Mailgun, Google Fonts API, and more. Explore NORMAL A/S's tech stack below.

  • GDPR
    Certificates
  • Mailgun
    Email
  • Google Fonts API
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks

NORMAL A/S's Email Address Formats

NORMAL A/S uses at least 1 format(s):
NORMAL A/S Email FormatsExamplePercentage
First-Last@normal.dkJohn-Doe@normal.dk
49%
F_Last@normal.dkJ_Doe@normal.dk
29%
F-Last@normal.dkJ-Doe@normal.dk
13%
FirLast@normal.dkJohDoe@normal.dk
9%

Frequently Asked Questions

Where is NORMAL A/S's headquarters located?

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NORMAL A/S's main headquarters is located at 41 Godthåbsvej Skanderborg, Central Jutland 8660 Denmark. The company has employees across 5 continents, including EuropeAsiaSouth America.

What is NORMAL A/S's official website and social media links?

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NORMAL A/S's official website is normal.dk and has social profiles on LinkedIn.

What is NORMAL A/S's NAICS code?

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NORMAL A/S's NAICS code is 44-45 - Retail Trade.

How many employees does NORMAL A/S have currently?

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As of April 2026, NORMAL A/S has approximately 4.9K employees across 5 continents, including EuropeAsiaSouth America. Key team members include Ceo: J. F. M.Cpo - Chief Procurement Officer: J. B.Chief Retail Officer: T. N.. Explore NORMAL A/S's employee directory with LeadIQ.

What industry does NORMAL A/S belong to?

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NORMAL A/S operates in the Retail industry.

What technology does NORMAL A/S use?

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NORMAL A/S's tech stack includes GDPRMailgunGoogle Fonts APIVue.jsjQueryMicrosoft AzureGoogle Tag ManagerTailwind CSS.

What is NORMAL A/S's email format?

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NORMAL A/S's email format typically follows the pattern of First-Last@normal.dk. Find more NORMAL A/S email formats with LeadIQ.

When was NORMAL A/S founded?

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NORMAL A/S was founded in 2013.

NORMAL A/S

RetailCentral Jutland, Denmark1001-5000 Employees

At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again.
NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner.
NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.

Section iconCompany Overview

Headquarters
41 Godthåbsvej Skanderborg, Central Jutland 8660 Denmark
Website
normal.dk
NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    NORMAL A/S's revenue is estimated to be in the range of $250M$500M

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