NORMAL A/S Email Format
RetailCentral Jutland, Denmark5001-10000 Employees
NORMAL A/S is a Danish-owned retail company based in Skanderborg, Denmark. The company operates fixed low pricing on a range of branded everyday items, including skin care, oral care, shampoo, makeup and cleaning agents, and maintains a continually refreshed assortment in a maze-like store layout. NORMAL was founded in Silkeborg in April 2013 and has since expanded to more than 400 stores across Norway, Sweden, the Netherlands, France and Finland. The organization employs between 5,001 and 10,000 people. In 2026 it opened a new location in Dublin, Ireland; reported revenue is in the range of $250 million to $500 million.