Leadership Transition The appointment of Eric Wyatt as president and CEO in February 2023 indicates a potential shift in strategic direction, providing opportunities to align sales efforts with new leadership priorities and initiatives.

Growth Potential With a current footprint of 21 units mainly in Southern California, there is room for expansion and regional growth, which could benefit from targeted partnership or franchise development solutions.

Digital Engagement Norms Restaurant’s use of various digital tools and APIs like Google Maps and Facebook highlights an emphasis on online presence and digital marketing, presenting opportunities for advertising, customer engagement, and loyalty platform solutions.

Financial Size Operating with revenue under 1 million dollars and a relatively small team, Norms may be seeking cost-effective, scalable solutions for technology, marketing, or operational improvements to support growth.

Market Positioning As a family-dining brand competing with larger chains like IHOP and Black Bear Diner, Norms represents an opportunity for tailored service offerings that enhance customer experience and drive incremental revenue in a competitive segment.