Insights

Sustainability Commitment Norrøna’s strong focus on ethical trade and environmental sustainability presents a significant opportunity for developing eco-conscious product lines and marketing campaigns that resonate with environmentally aware consumers and outdoor enthusiasts.

Global Expansion Recent partnerships such as the collaboration with Topsports International for China retail presence and the recruitment of U.S. sales management indicate a strategic focus on expanding into new international markets, creating potential sales avenues for localized product offerings.

Product Innovation Norrøna’s emphasis on technical advancements, Loaded Minimalism™ design philosophy, and continuous collection launches suggest a receptive market for innovative, high-performance outdoor gear that could lead to upselling opportunities or premium product campaigns.

Market Differentiation The company’s reputation for high-quality, durable, and performance-driven products positions it well to target premium outdoor retail channels and specialty stores, providing opportunities to establish a loyal customer base seeking reliability and craftsmanship.

Digital Engagement Utilizing advanced tech stacks such as Google Cloud, LinkedIn Ads, and Power BI shows Norrøna’s commitment to data-driven marketing and online visibility, which can be leveraged to optimize digital campaigns and identify high-value customer segments for targeted outreach.

Similar companies to Norrøna

Norrøna Tech Stack

Norrøna uses 8 technology products and services including LinkedIn Ads, Microsoft Power BI, Open Graph, and more. Explore Norrøna's tech stack below.

  • LinkedIn Ads
    Advertising
  • Microsoft Power BI
    Analytics
  • Open Graph
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Hogan.js
    Javascript Frameworks
  • Priority Hints
    Performance
  • DHL
    Transportation And Fleet Management
  • Astra
    Web Platform Extensions

Media & News

Norrøna's Email Address Formats

Norrøna uses at least 1 format(s):
Norrøna Email FormatsExamplePercentage
First.Last@norrona.comJohn.Doe@norrona.com
69%
First@norrona.comJohn@norrona.com
19%
First.Middle.Last@norrona.comJohn.Michael.Doe@norrona.com
9%
First.Middle@norrona.comJohn.Michael@norrona.com
3%

Frequently Asked Questions

Where is Norrøna's headquarters located?

Minus sign iconPlus sign icon
Norrøna's main headquarters is located at 13h Vollsveien Lysaker, Akershus Norway. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Norrøna's phone number?

Minus sign iconPlus sign icon
You can contact Norrøna's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Norrøna's official website and social media links?

Minus sign iconPlus sign icon
Norrøna's official website is norrona.com and has social profiles on LinkedIn.

What is Norrøna's NAICS code?

Minus sign iconPlus sign icon
Norrøna's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Norrøna have currently?

Minus sign iconPlus sign icon
As of February 2026, Norrøna has approximately 311 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: J. J.Chief Executive Officer & Co-Founder: M. V.Chief Experience Officer: C. S.. Explore Norrøna's employee directory with LeadIQ.

What industry does Norrøna belong to?

Minus sign iconPlus sign icon
Norrøna operates in the Sporting Goods Manufacturing industry.

What technology does Norrøna use?

Minus sign iconPlus sign icon
Norrøna's tech stack includes LinkedIn AdsMicrosoft Power BIOpen GraphGoogle CloudHogan.jsPriority HintsDHLAstra.

What is Norrøna's email format?

Minus sign iconPlus sign icon
Norrøna's email format typically follows the pattern of First.Last@norrona.com. Find more Norrøna email formats with LeadIQ.

When was Norrøna founded?

Minus sign iconPlus sign icon
Norrøna was founded in 1929.

Norrøna

Sporting Goods ManufacturingAkershus, Norway201-500 Employees

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product.

Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs.

We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™.

Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact. 

Our vision: 
Welcome to nature

Our mission: 
Make great products our way for people with an active lifestyle

Our company values: 
Roots, Innovation, Passion

Our design philosophy:
Loaded minimalism™ – great products made as clean as possible with all critical details

Section iconCompany Overview

Headquarters
13h Vollsveien Lysaker, Akershus Norway
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1929
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Norrøna's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Norrøna's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.